How do you adapt your stakeholder engagement strategies to different contexts and situations?

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本文章的要点总结

Customize communication:

Tailor your approach by considering stakeholders' cultural backgrounds, communication styles, and tech literacy. This ensures engagement is effective and inclusive, resonating across diverse groups.
Use personas:

Crafting personas for stakeholders based on motivations and expectations helps you engage them more meaningfully. As you learn more, refine these personas to maintain alignment with stakeholder needs.

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1 Assess your stakeholders

Before you engage with your stakeholders, you need to understand who they are, what they want, and how they relate to your project. You can use various tools and methods to conduct a stakeholder analysis, such as mapping, profiling, or interviewing. The goal is to identify the stakeholder's level of interest, influence, power, expectations, and potential risks or issues. This will help you prioritize your stakeholders and tailor your communication and engagement methods accordingly.

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Paul Eder, PhD

I Lead You to New Insights | Strategy Consulting, Artificial Intelligence, & Data Innovation | Author of FIRESTARTERS
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I like to apply personas to stakeholders. The personas align with key motivations and expectations. When you analyze any stakeholder, you can then align them to the closest persona. You can also modify and add to personas over time.

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Behnam Tabrizi

Rapid Transformation Advisor to Senior Executives. #2 WSJ Bestselling Author. Stanford University Dir. of Executive Program/Teaching Faculty. 3X Award Winning Professor/Scholar. McKinsey & Co. Harvard Business School.
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Consider the interconnectedness of stakeholders across different domains and anticipate ripple effects of project outcomes on diverse stakeholders.

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Ahmed El Zohiry

Head of Regulatory & Business Controls | MBA - Finance | Banking and Asset Management Sr. Executive | Corporate Governance Advisor | Regulatory Operations | DEI Champion and Technology Enthusiast
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I like to conduct a stakeholders analysis for all large initiatives and implementations to ensure engaging the right teams at the right stage. The stakeholder analysis along with completing a RACI for your project will build the right expectation with the stakeholders and increase engagement throughout the implementation plan.

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Elena Alikhachkina, PhD

Digital-First Operating Tech & AI Executive | Fortune 100 Global businesses | CDO, CIDO, CDAi, CIO | Non-Exec Board Director
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I always recommend starting by mapping your internal and external stakeholders in the context of the situation and objectives. There are 2 dimensions to use: benefits for stakeholders & involvement in decisions.

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Andreea Loredana Cretu
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One other important aspect is to recognize that stakeholder positions and influence can shift over time. Regularly update your stakeholder map to reflect such changes to ensures your engagement strategies remain relevant and effective. Additionally, in global or diverse contexts, considering cultural differences that might affect stakeholder expectations, communication styles, and decision-making processes and tailoring your approach to respect and accommodate these cultural nuances, can positively impact stakeholder relationships and project outcomes.

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2 Define your engagement objectives

Next, you need to clarify what you want to achieve by engaging with your stakeholders. You can use the SMART criteria to set specific, measurable, achievable, relevant, and time-bound objectives. For example, you may want to inform your stakeholders about the project scope and timeline, consult them on their feedback and input, involve them in the decision-making process, collaborate with them on the project implementation, or empower them to take ownership of the project outcomes. Your objectives will depend on the stakeholder's level of interest and influence, as well as the project stage and scope.

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Behnam Tabrizi

Rapid Transformation Advisor to Senior Executives. #2 WSJ Bestselling Author. Stanford University Dir. of Executive Program/Teaching Faculty. 3X Award Winning Professor/Scholar. McKinsey & Co. Harvard Business School.
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Anticipate potential challenges and conflicts in stakeholder engagement by conducting thorough risk assessments. Identify stakeholder concerns, divergent interests, and areas of resistance early on.

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3 Choose your engagement methods

Once you have defined your objectives, you need to select the most appropriate methods to engage with your stakeholders. You could opt for meetings, workshops, surveys, focus groups, newsletters, webinars, or social media. The choice of methods should be based on the stakeholder's needs and preferences, as well as the resources and time available. When making your decision, you should take into account the level of interaction and participation desired, the type and amount of information to be shared or collected, the feedback and communication channels to be used, the cultural and linguistic diversity of your stakeholders, and any potential barriers or challenges to engagement.

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Behnam Tabrizi

Rapid Transformation Advisor to Senior Executives. #2 WSJ Bestselling Author. Stanford University Dir. of Executive Program/Teaching Faculty. 3X Award Winning Professor/Scholar. McKinsey & Co. Harvard Business School.
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Consider factors such as cultural backgrounds, communication styles, and technological literacy to ensure inclusivity and effectiveness in engaging stakeholders across various contexts.

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Brett Liu

People & Strategy ? Building Global Businesses
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Once you've refined your message and audience, you have to make sure that everything is being communicated via the right medium. Some things to consider: - synchronous vs. async (i.e. a group meeting vs. a memo) - written vs. recorded (i.e. a newsletter vs. a recorded Loom video) - micro vs. macro (i.e. 1:1s or company-wide townhall) You want to pick the medium/channel that makes the most sense for your audience and message. In many cases, you may want to communicate the same thing via different channels in different ways.

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4 Evaluate and adapt your engagement strategies

Finally, you need to monitor and evaluate the effectiveness of your engagement strategies and adapt them as needed. You can use various indicators and measures to assess the impact and outcomes of your engagement, such as satisfaction, trust, commitment, collaboration, or innovation. You should also collect and analyze the feedback and input from your stakeholders and use it to improve your project or initiative. You should review and update your stakeholder analysis, objectives, and methods regularly, as the context and situation may change over time.

By following these four steps, you can adapt your stakeholder engagement strategies to different contexts and situations and achieve organizational effectiveness. Stakeholder engagement is not a static or linear process, but a dynamic and iterative one that requires continuous learning and improvement.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you adapt your stakeholder engagement strategies to different contexts and situations?

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3

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1 Assess your stakeholders

2 Define your engagement objectives

3 Choose your engagement methods

4 Evaluate and adapt your engagement strategies

5 Here’s what else to consider

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