How do clients choose a media platform for their advertising campaigns?

The most vital consideration in selecting a media platform is your media objectives. Define your goals—be it raising awareness, generating leads, or driving sales. Your choice of platform should align with these objectives. Mass media for a broad reach, digital for lead generation. Tailor your strategy to your goals.

Clients choose a media platform for their ad campaigns based on several factors, including: 1. Target Audience: They consider which platforms their target audience uses the most. 2. Goals: Clients assess whether the platform aligns with their campaign goals, such as brand awareness, lead generation, or sales. 3. Budget: Budget constraints influence platform selection, as some platforms may be more cost-effective. 4. Ad Format: The suitability of the ad format for their message and content matters. 5. Data and Analytics: Clients often prioritize platforms that offer robust analytics and targeting options. Ultimately, the right platform choice depends on the unique objectives and circumstances of each ad campaign.

I recommend choosing a platform where your customers are , not what you like best or where you are. And don’t assume. Ask some current customers where they consume information. Is it Instagram, LinkedIn? YouTube. Don’t assume. Then think about the assets you have and budget and timeline. Align them all for optimum results.

The first thing to remember is to keep a single core objective. Maybe 2 at max. If your objectives are going to be plenty, you will eventually dilute your campaign while trying to achieve everything. Stats and data can come in later. Know your end goal first.

The clients choose a media platform based on their target audience whom they want to cater to. Each form of media caters to a certain audience, geography, taste, age group etc. If the target audience is clear in the mind of client, it becomes easy for any client to choose a media platform for their advertising campaign.

Its simple. Focus on current customers. Focus on potential customers. The demographics and other blah blah methods of targeting will depend on your product. Once you know your product, you will know your TG and that will give you your media strategy.

If you're looking at Google Ads as a platform, there are different campaigns you can choose to target a different audience. - Search: Text ads for people actively searching. Great for quick leads, as you're targeting people at the point they are looking for your product or service. - Shopping: Product listings targeting active shoppers. Ideal for e-commerce. - Display: Visual ads for passive browsing. Good for brand awareness. - App: Targets mobile users for app downloads and engagement. - Video: Ads on YouTube for broad reach. Excellent for storytelling. It's key to select the campaign that best fits your objectives and audience for maximum impact.

As I always say, we have the attention span of a gold fish. So keep your message short and crisp. Be present across. Do what suits your brand and not copy what others are doing. Be heard, not the herd.

All media will have a different kind of message style that's appropriate for that specific media type. Even within Google Ads there are big differences in the what you say and how you say it/present it. For example: - Search Ads: Be clear and formal. - Display Ads: Use eye-catching visuals. - Video Ads: Engage with storytelling. - Shopping Ads: Focus on product details. - App Ads: Highlight main features. Match your messaging to the platform for the best impact.

Si tienes poco presupuesto y dependiendo del objetivo tienes que buscar el medio que te de más alcance o en la plataforma que te produzca la conversión más rápida. Enfócate en el objetivo y luego en el presupuesto.

Be sensible and not spend everything in a few campaigns. Spread it across the year. Your platform partners will come up with plans and ideas that expensive as hell but thats mostly cause they got to achieve their targets. You, on the other hand, plan what how you want to spend. You dont need to go OTT during a launch but you also dont need to turn into uncle Scrooge.

Managing your media budget effectively is crucial for a successful campaign: Set Objectives: Know your goals—whether it's brand awareness, lead generation, or sales. Target Audience: The more specific you are, the better you can allocate your budget. Media Type: Different platforms have different costs. Search ads might be pricier than display ads, but they could offer better ROI. Trial Period: Start with a smaller budget to test different strategies and media types. Optimise: Regularly review analytics to see what's working and adjust your budget accordingly. Seasonal Trends: Keep an eye on seasonal shifts that might require budget adjustments. Being savvy with your budget can make or break your campaign.

It's important people know and understand that using a balanced approach using paid, owned, and earned media is crucial. - Paid Media: Quick reach but can be pricey. - Owned Media: Full control but needs time to build an audience. - Earned Media: Adds credibility but hard to measure. Benefits of a Balanced Strategy: - Risk Diversification: One underperforming channel won't sink the ship. - Enhanced Impact: Each type complements and boosts the other. - Better Budgeting: Diversification helps manage costs more effectively. In short, using all three in harmony maximises your strategy's resilience and effectiveness.

I'm going keep this simple. Be present. Across. Over dependence on one or 2 mediums will always be a problem when ROI is calculated.

La idea es que los medios participen en la agenda diaria del target, tómalos como un todo, no separar los medios digitales y los analógicos y acomódalos de acuerdo a los momentos del día.

When it comes to media sales, especially something as complex as Google Ads, outsourcing to an expert can make all the difference. Here's why: Time-Saving: An expert knows the ins and outs, saving you hours of trying to figure things out. Cost-Efficiency: Mistakes in media buying can be costly. An expert ensures your budget is spent wisely. Better ROI: Experts use data-driven strategies to get you the best bang for your buck. Keeping Up: The media landscape changes rapidly. An expert stays updated so you don't have to.

Es importante que tengas en cuenta que el profesional de medios trabajará de acuerdo a los objetivos que le indiques, y debe mostrarte aspectos cualitativos y cuantitativos.

Clients choose media platforms for their advertising campaigns based on a combination of factors, including their target audience's demographics and behaviors, campaign objectives, budget constraints, and the platform's reach and effectiveness. They often conduct market research to identify where their audience spends the most time and allocate resources accordingly, whether it's social media, search engines, television, print, or other digital channels. Additionally, they consider the platform's ad formats, targeting options, and the potential for measuring campaign performance to make informed decisions about their advertising strategy.

Consider this… it’s not about choosing which platform to use but more just choosing which platform to start with. Advertising your business or service has to be done with a full understanding of the buyer’s process then working your way from the point closest to when they make a decision. From there you can build your marketing plan to scale with you as you grow. Advertising should be diverse because your audience is exactly that and they will work through multiple platforms on their way to a decision. The best thing to do is find a marketing rep or consultant you can trust (that’s a tough one, I know) and work with them to create a plan that makes sense and scales properly with your growth and goals.