How can your website showcase your employer brand to global candidates?

Real genuine stories from existing employees create a strong impact. Employee blogs and testimonials should be on the website.

Important thing to add here is to craft the EVP based on a real time engagement and factual data. Inserting things like "diverse and inclusive environment" need to have a real reflection in company's situation. If you can't meet these testimonials or you are at the beginning of adjusting your DEI strategy, do not mislead potential candidates.

Use analytics to track website traffic, application rates, and other relevant metrics. Continuously improve your careers page based on data and feedback from candidates. By implementing these strategies, you can effectively showcase your employer brand on your website and attract global candidates who align with your company's values and culture.

We will always show our employer true nature of work style. Its pretty simple "both sides of coin". Success cant be earned in a smooth way, We can acheive it, from long hurddles. So the nature of work style and work environment. Not only scucess even the failure and hurdles , Everything needs to reflect on Website. Which will grow the brand value.

Your EVP is the heartbeat of your company's identity. It's not just about the job; it's about the experience, the culture, the growth. Understanding and conveying this effectively is key. It's about authenticity, aligning values, and showing what sets us apart. A strong EVP is the foundation for attracting and retaining top talent.

Tailoring content for diverse regions is pivotal in global recruitment. It's not just about language, but cultural nuances, too. This approach shows respect for local candidates and highlights our commitment to inclusivity. A unified message, adapted thoughtfully, resonates worldwide.

For instance, a multinational tech company operates in several countries and regions, including the United States, India, and Germany. When customizing its content for these regions, the company translates its website into local languages (English, Hindi, German), ensures that job listings comply with local employment laws and regulations, and includes testimonials from employees working in each region to highlight the local work culture and experiences. This approach not only caters to the diverse linguistic and cultural backgrounds of potential candidates but also demonstrates the company's commitment to inclusivity and understanding of regional nuances.

My opening if any candidate got the call from unknown compay which might he/she does not know while providing the information parallerly he visited the website, means he/she want to real fact about the company, so website definitely creats the impression of a talent to decide go or does not.

Visual content here is vital. Avoid use of stock imagery. Your content will naturally be more engaging when using candid imagery. Perhaps events that have taken place recently, or days in the office. This is where you can have positive impact. Rather than just sharing images from the headquarters or a certain country and location, perhaps look to diversify your images and have ones from different offices/locations. This will showcase your diversity and will more attractive to visitors to your website.

Sharing employee stories and showcasing your company culture is indeed a powerful way to connect with global candidates. By doing so, you create a genuine and transparent image of your organization, which can be incredibly attractive. Using various formats and media ensures you reach a broader audience and engage them effectively. It's all about demonstrating the essence of your company, making it more than just a workplace but a thriving community where employees thrive and grow.

Sharing our employee stories and culture is akin to painting a vivid picture of our work environment. It conveys the essence of our company - the camaraderie, growth opportunities, and shared values. Through various media, we aim to resonate with candidates globally, offering a genuine glimpse into life at our company.

Get your employees involved in showcasing the reality of the workplace and interlink the website with your social media tools with snippets: - Getting to know different people in the organization (to give it a more human touch) - Understand "a day in the life of" with different employees - If you offer internships that lead to jobs, have people explain how the transitioned and how they have grown with the company - If one of your values is training and development, showcase which certificates & trainings your employees are receiving . In the era of transparency the more realistic the experience shared seems for the candidate, the more honest and engaging the company will come accross and therefore it becomes more attractive.

For example, a tech company with a strong emphasis on employee well-being and work-life balance creates a series of video testimonials featuring employees from different regions. These videos showcase employees sharing their experiences of flexible work hours, remote work options, and wellness programs. The videos also highlight cultural celebrations and events within the company that promote diversity and inclusion. By using various media formats and channels, such as YouTube, LinkedIn, and their company website, the company effectively conveys its commitment to both professional growth and a supportive, inclusive culture, appealing to a global audience of potential candidates seeking work-life balance and a diverse work environment.

Showcasing your employer brand to global candidates through your website is crucial for attracting top talent from around the world. Some tips: 1. Craft a Compelling Story: Develop a clear and compelling narrative about your organization's mission, values, and culture. Explain what sets your company apart and why it's a great place to work. 2. Establish an active and engaging presence on social media platforms such as LinkedIn,TikTok, Instagram, and Facebook. Use consistent branding and messaging to reflect your company's culture and values. 3. Include links to team members' LinkedIn profiles to allow candidates to connect with them directly and learn more about their backgrounds.

The brand, product and service is the most important to showcase on the site - that's clear, but make sure to add visible and accessible career page/link on the website. It is also worth thinking about adjusting the site features and reading accessibility (color and font size adjustment, minimalize flashing graphics and aggressive colors - if that is your brand identity, you may think about alternative site or switch between different versions)

As an example, a tech company specializing in software development ensures an optimal user experience and strong SEO for its website. The site features a clean and intuitive design with a user-friendly interface, allowing candidates to easily search for jobs, access information about the company culture, and read employee stories from different regions. Additionally, the website is optimized for SEO by incorporating relevant keywords related to tech job positions, the company's values, and industry-specific terms. This optimization helps the company's website rank higher in search engine results, increasing its visibility and attracting more global candidates interested in tech opportunities and a vibrant company culture.

For instance, a tech startup's career page includes well-crafted CTAs that guide global candidates through their recruitment process. Each job posting features a prominent "Apply Now" button, making it easy for candidates to express their interest. In addition, the company encourages candidates to subscribe to their newsletter to stay updated on job openings and tech trends. These CTAs are strategically placed and highly visible throughout the website, ensuring that candidates are aware of their options and can take action accordingly. By tracking the click-through rates and conversions of these CTAs, the company continuously optimizes them to enhance the candidate experience and boost application rates.

If there is a true intention to attract global candidates, I believe these are the most important things to take: - adjust content to region (language, culture etc.) - make your site is simple, inclusive and accessible - include testimonials or regional activity - adjust information about benefits depending on regions (candidate's might join for a benefit that won't be available in their country/city/state) - create clear and truthful EVP, candidates will eventually verify it int he process - make it open for contact, no matter if email, phone or chatbot, create an opportunity for connection

Offer virtual office tours or videos that provide a glimpse of your workplaces worldwide. Showcasing your offices and work environments can be enticing to global candidates. Maintain a blog or content hub that addresses global career-related topics. Share articles, guides, and insights about working internationally, adapting to different cultures, and succeeding in a global workplace.

Though overall your website should foster a feeling of being part of such an organization for anyone who visits the same, your career page should especially stand out to attract top talent. What can your career page talk about- 1. Employee testimonials 2. Candidate experience stories (who may or may not have been hired) 3. Clear Job Descriptions & Specifications 4. Clear process to apply with crisp application forms and quick application completion process 5. Exclusive benefits and importance of DEI 6. Chatbots to answer objective questions 7. Help desk contact if need be 8. Senior Leaders driving the process 9. Brief about organization ,recent updates and its culture 10. pic tour of offices 11. Some extra ordinary achievements