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How can your Thought Leadership create positive change in the nonprofit sector?

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As a nonprofit leader, you have a unique opportunity to share your insights, expertise, and vision with your audience and the wider world. By developing a thought leadership strategy, you can establish yourself as an authority, influence positive change, and attract more support for your cause. In this article, we will explore how you can use thought leadership to create positive change in the nonprofit sector.

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1 What is thought leadership?

Thought leadership is the practice of sharing your knowledge, experience, and perspective on a specific topic or issue, with the aim of educating, inspiring, and engaging your audience. Thought leaders are not just experts, they are also influencers who shape opinions, drive conversations, and generate solutions. Thought leadership can help you build trust, credibility, and visibility for yourself and your nonprofit organization.

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Maria Clark

??EVP of Partnerships and Chief Evangelist at GoodUnited??
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In my experience leading a large events portfolio for a nationwide nonprofit, I often found myself heads down, solely focused on immediate outcomes, goal achievement and staff management. Once I stepped away I realized a tremendous gap in pro-actively seeking thought leadership on effective management principals, new fundraising strategies and building for the future, not fixing the past. My staff also needed thought leadership from me, to build their curiosity about the industry as a whole, learn what our competitors were doing and why, and encouraging creative thought, risk taking and new solutions. For positive change to occur, leaders must take the time to lead by example and leverage their experience to motivate others.

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2 Why is thought leadership important for nonprofits?

Thought leadership is especially important for nonprofits, as it can help them achieve their mission and goals in various ways. For instance, thought leadership can raise awareness and advocacy for their cause, by emphasizing the challenges and opportunities of their work. It can also attract and retain donors, volunteers, and partners, by exhibiting their value proposition, differentiation, and results. Additionally, it can influence policy and decision making, by offering evidence, insights, and recommendations on relevant issues. Lastly, thought leadership can be used to innovate and collaborate with peers and stakeholders, by sharing best practices, lessons learned, and new ideas.

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Katrina VanHuss

Founder @ Turnkey For Good | Nonprofit Fundraising Expert | Key Note Speaker | Expert Panel Moderator | Facilitator
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"Thought Leader" is a title that has to be given, from one person at a time, and most often not out loud. "Thought Leader," in my mind, can be earned by taking one's experience, adding to that experience research ("other's experiences") and making that body of work into a coherent, consumable message that helps other people move forward. I think people who are driven to help other people as their primary impetus are the only true thought leaders. Being driven by another impetus (like: "I need to sell something") means that other impetus is leading you and your thoughts. I say this not to impugn others, but to own a portion of my life when I saw myself as a thought leader, but I was really just selling stuff.

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3 How to develop a thought leadership strategy?

Developing a thought leadership strategy requires you to define objectives, audience, topics, channels, and metrics. To start, identify your objectives and how they align with your nonprofit's vision, mission, and values. Then, define your audience and their needs, interests, and pain points. Additionally, select the key issues or themes that you want to address with your thought leadership to demonstrate your expertise. Moreover, choose the platforms and formats that will best reach and engage your audience. Lastly, measure the effectiveness of your thought leadership by tracking and evaluating reach, engagement, and impact with indicators and tools.

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4 How to create compelling thought leadership content?

Creating compelling thought leadership content requires value, authenticity, and originality. To provide value, your content should be relevant, timely, and actionable. To be authentic, it should reflect your personality, voice, and style while being honest, transparent, and respectful. And to be original, your content should showcase your unique insights, opinions, and experiences in a creative and innovative way.

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5 How to promote and amplify your thought leadership?

To promote and amplify your thought leadership, you need to leverage your network, community, and media. This can be done by asking your donors, volunteers, partners, and staff to share, endorse, and recommend your content to their contacts and circles. Additionally, you can engage your followers, fans, subscribers, and members by inviting feedback, comments, and questions. Finally, you can pitch journalists, bloggers, podcasters, and influencers your content, stories, and ideas to offer yourself as a guest, contributor or source.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can your Thought Leadership create positive change in the nonprofit sector?

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1 What is thought leadership?

2 Why is thought leadership important for nonprofits?

3 How to develop a thought leadership strategy?

4 How to create compelling thought leadership content?

5 How to promote and amplify your thought leadership?

6 Here’s what else to consider

Thought Leadership

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How can your Thought Leadership create positive change in the nonprofit sector?

1

2

3

4

5

6

1 What is thought leadership?

2 Why is thought leadership important for nonprofits?

3 How to develop a thought leadership strategy?

4 How to create compelling thought leadership content?

5 How to promote and amplify your thought leadership?

6 Here’s what else to consider

Thought Leadership

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