How can your brand use cause-related marketing to increase profits?
Cause-related marketing (CRM) is a strategy that links your brand with a social or environmental cause, such as fighting poverty, protecting wildlife, or supporting education. CRM can help your brand build trust, loyalty, and reputation among your customers and stakeholders, while also contributing to a positive social impact. But how can CRM also increase your profits? Here are some tips to make your CRM campaign effective and profitable.