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How can you write a video or podcast script that hooks your audience?

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If you want to create engaging video or podcast content, you need to write a script that hooks your audience from the start. A good script will capture their attention, keep them interested, and deliver your message clearly and effectively. In this article, you'll learn how to write a video or podcast script that hooks your audience in six steps.

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Collins Enosh

?? ?????????? ?????????? ???? ?? ???????????? | MBBS Dropout
Mutiara Hening Pratiwi

Senior Copywriter | Creative Writer
Rebecca Sunday Ufot-Ayoola ?virtualassistant?

Virtual Assistant | Social Media Manager | Executive Assistant | Helping businesses grow through tailored solutions in…

1 Know your audience

Before you start writing, you need to know who you're writing for. What are their needs, goals, challenges, and preferences? How can you address them in your content? How do they consume video or podcast content? What tone and style do they respond to? Knowing your audience will help you tailor your script to their expectations and interests.

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2 Define your purpose

Next, you need to define the purpose of your video or podcast. What are you trying to achieve with your content? What is the main message or takeaway you want to convey? How do you want your audience to feel or act after watching or listening to your content? Defining your purpose will help you focus your script and avoid irrelevant or confusing information.

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3 Write a catchy hook

The first few seconds of your video or podcast are crucial to hook your audience and make them want to continue watching or listening. You need to write a catchy hook that grabs their attention, sparks their curiosity, or creates a connection. You can use a question, a statistic, a story, a quote, a joke, or a surprising fact as a hook. Make sure your hook is relevant to your topic and audience, and sets the tone for the rest of your content.

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Mutiara Hening Pratiwi

Senior Copywriter | Creative Writer
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Always spend more time to polish your hook. You will be surprised on just how many excellent jokes or catchphrases you can create from that step alone.

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4 Outline your main points

After you hook your audience, you need to outline your main points. This will help you structure your script and create a logical flow of information. You can use the classic formula of introduction, body, and conclusion, or adapt it to your format and genre. For each main point, you should have a clear topic sentence, supporting details, and a transition to the next point. You can also use subheadings, bullet points, or numbers to organize your main points.

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5 Add personality and emotion

To make your script more engaging and memorable, you need to add personality and emotion. You can do this by using a conversational tone, humor, anecdotes, metaphors, examples, or questions. You can also use vocal variety, pauses, emphasis, and sound effects to enhance your delivery. However, don't overdo it and lose sight of your purpose and audience. You want to sound natural, authentic, and credible, not forced, fake, or cheesy.

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Rebecca Sunday Ufot-Ayoola ?virtualassistant?

Virtual Assistant | Social Media Manager | Executive Assistant | Helping businesses grow through tailored solutions in social media management, and administrative assistance| Book a discovery call today!
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Appeal to multiple senses by describing sounds, textures, smells, and visuals relevant to your topic. This adds emotions to your script making it relatable.

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6 End with a call to action

The last step is to end your script with a call to action. This is where you tell your audience what you want them to do next. Do you want them to subscribe, share, comment, buy, sign up, or learn more? Whatever it is, make it clear, simple, and compelling. You can also summarize your main message, restate your hook, or leave them with a question or a challenge. The goal is to leave a lasting impression and motivate your audience to take action.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Collins Enosh

?? ?????????? ?????????? ???? ?? ???????????? | MBBS Dropout
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Ask interesting questions. Do not undesestimate your audience. People are inherently curious; albeit caught up with everyday life. But a good question can wake up that curious side of their brain.

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Rebecca Sunday Ufot-Ayoola ?virtualassistant?

Virtual Assistant | Social Media Manager | Executive Assistant | Helping businesses grow through tailored solutions in social media management, and administrative assistance| Book a discovery call today!
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Edit and Revise: After drafting your script, edit and revise it for clarity, conciseness, and impact. Remove any unnecessary content that doesn't contribute to your message. Practice Delivery: If you're the presenter, practice delivering your script with enthusiasm and authenticity. Your delivery can enhance the script's effectiveness. Feedback: Seek feedback from trusted peers or colleagues to get an outside perspective on your script's quality and impact. The feedback should be incorporated in future scripts that would be created.

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How can you write a video or podcast script that hooks your audience?

1

2

3

4

5

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1 Know your audience

2 Define your purpose

3 Write a catchy hook

4 Outline your main points

5 Add personality and emotion

6 End with a call to action

7 Here’s what else to consider

Writing

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How can you write a video or podcast script that hooks your audience?

1

2

3

4

5

6

7

1 Know your audience

2 Define your purpose

3 Write a catchy hook

4 Outline your main points

5 Add personality and emotion

6 End with a call to action

7 Here’s what else to consider

Writing

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