How can you write subject lines that grab attention?

1 Use keywords and phrases

The subject line should include the most relevant and specific keywords and phrases that summarize the main topic or action of your email. For example, if you are sending an invoice to a client, you could use the words "invoice", "due date", and "payment method". This way, the recipient can quickly identify what your email is about and prioritize it accordingly. Avoid using vague or generic terms that do not indicate the content or urgency of your email, such as "update", "reminder", or "FYI".

2 Keep it short and simple

The subject line should be concise and easy to read. Ideally, it should not exceed 10 words or 50 characters, as longer subject lines may get cut off or ignored by the recipient. Use clear and simple language that avoids jargon, acronyms, or abbreviations that may confuse the recipient. For example, instead of writing "Q3 report feedback request", you could write "Please review Q3 report by Friday". This way, you can communicate your message more effectively and avoid misunderstanding or misinterpretation.

3 Add a sense of urgency or curiosity

The subject line should also capture the attention and interest of the recipient by creating a sense of urgency or curiosity. You can do this by using words or phrases that indicate a deadline, a benefit, a question, or a surprise. For example, if you are inviting someone to a webinar, you could write "Last chance to register for our free webinar" or "How to boost your productivity in 30 minutes". This way, you can motivate the recipient to open your email and take action or learn more.

4 Personalize it when appropriate

The subject line should also reflect the tone and relationship that you have with the recipient. You can personalize it by using their name, company name, or a reference to a previous conversation or interaction. For example, if you are following up with a prospect, you could write "Hi John, did you get a chance to review our proposal?" or "Congrats on your recent award, Jane". This way, you can show that you care and remember them, and make your email more friendly and relevant.

5 Test and optimize it

The subject line should also be tested and optimized to see what works best for your audience and purpose. You can do this by using tools or platforms that allow you to measure and compare the open rates, click rates, and conversions of different subject lines. For example, you could use A/B testing, where you send two versions of the same email with different subject lines to a small segment of your list, and see which one performs better. Then, you can use the winning subject line for the rest of your list. This way, you can learn from your results and improve your subject line writing skills.