How can you write subject lines that get your IT sales prospecting emails opened?

One thing I've always found helpful that has increased my open rates to a whopping 60% and above is a short but related subject line that sparks curiosity. The first step is to know your persona and to whom you are targeting. Living in their shoes for some time to understand what are they going through and what's on their radar right now. If you solve any of their current problems, ensure you use the 'keywords' related to that PAIN in the subject line while keeping yourself detached. e.g. What happens if X and Y leave your org?

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Crafting compelling subject lines for IT sales prospecting emails requires clarity, personalization, and an emphasis on value. Use concise language that communicates a clear benefit or solution to capture the prospect's attention. Incorporate personalization by mentioning their company or industry. Avoid generic phrases and focus on creating a sense of urgency or curiosity. Regularly test and analyze subject line performance to refine your approach, ensuring your IT sales prospecting emails stand out in crowded inboxes.

Personalization goes beyond a name: it's about understanding your prospect's world. Skip generic "Improve IT security" for "Prevent ransomware attacks on your healthcare data." This shows you've done your homework, offering a solution tailored to their industry. Providing relevant solutions that genuinely matter to your prospects.

1. Keeping subject lines to 1-3 words. Salesloft found that 1-word subject lines performed 87% better than the sampled average. 2. Tie your subject line to your one of your prospect's recent posts on social media that resonates with your offerings. 3. Use subject lines as hook(probing) that encourages your prospect to open your email. 4. personalized - a trigger or from something you found on their LinkedIn or company website

? Technique #1: Rule of 3 Mention three seemingly random things from your cold email ? Sustainability, Tom’s, 2020 ?? Template: [personalization], [company name], [year] ? Technique #2: Be mysterious Create curiosity ?? Hey Shivam, I was researching Uplers and… ?? Template: Hey [first name], I was researching [company name] and… ?? Hi Shivam, your SDR? ?? Template: Hey [first name], your [area you help]? ? Technique #3: Voicemail First Call first, leave a voicemail, then email ?? Hey Shivam, just left a voicemail ?? Template: Hey [first name], just left a voicemail

curiosity is your ally. Craft subject lines that pique interest without resorting to clickbait. Instead of "You won't believe this IT solution," try "Discover the Game-Changing IT Solution Behind a $10K Savings in One Month." It sparks curiosity authentically. I value genuine engagement. Curiosity should lead to valuable insights, not disappointments. It's about creating interest by highlighting concrete benefits that align with your prospect's needs.

Grab your recipient's attention by piquing their curiosity with your subject line. Pose a thought-provoking question, tease a benefit, or hint at a solution to a problem they may have. Curiosity drives engagement and compels recipients to open your email to satisfy their curiosity. ????

Urgency is a game-changer. Craft subject lines that evoke a genuine sense of scarcity. For instance, swap "Last chance to get this IT deal" with "Hurry! 3 days left for exclusive IT offer!" Honest urgency can drive prompt action. Urgency should be authentic, not exaggerated. It's about conveying a time-sensitive opportunity that aligns with your prospect's needs.

Negative subject lines are powerful - enough, NO, I don't think so, literally 1-3 word subject lines. And now you've to hook it with your body of email for ex:- People have been telling us from the last 3 years that they've had "enough" of dealing with "interview failures"

Create a sense of urgency in your subject lines to prompt immediate action from your recipients. Incorporate words or phrases like "Limited Time Offer," "Ending Soon," or "Last Chance" to convey urgency. Urgency motivates recipients to act quickly, increasing open rates and response rates. ???

Make your subject line a value powerhouse. Swap "How to grow your IT business" with "Supercharge IT leads: Realize a 50% boost in just 30 days!" Be clear and specific about the benefits. Emphasize straightforward value propositions showcasing real benefits that directly address your prospect's needs.

Clearly communicate the value proposition of your email in the subject line. Highlight the benefits or solutions you're offering to the recipient. Show them what's in it for them and why they should open your email. Value-driven subject lines resonate with recipients and compel them to engage with your message. ????

Brevity is brilliance. Trim down your subject line to essentials. Keep it short, clear, and jargon-free. Your prospects are on the move, and your message should match their pace. A concise subject line ensures quick comprehension and better chances of engagement. Simply convey your message swiftly and effectively.

Keep your subject lines short and concise to make them easy to read and understand at a glance. Aim for 6-8 words maximum to ensure your message is clear and impactful. Brevity is key to grabbing attention in busy inboxes and increasing open rates. ????

Experiment with different subject lines to see what resonates best with your audience. A/B test variations to gauge effectiveness and optimize for higher open rates. Testing allows you to understand your audience better and refine your approach over time. ???? Avoid spammy language, excessive punctuation, or all caps in your subject lines, as these can trigger spam filters and decrease deliverability. Stay true to your brand voice and maintain professionalism in your subject lines. And always deliver on the promise of your subject line in the body of your email to build trust with recipients. ??????

Be concise by addressing pain point(s), and creating a sense of urgency. Personalization and relevance to the recipient's needs increase the chances of grabbing attention and getting your emails opened. Example of Subject Lines that have worked wonders for me: Has anything changed? Bad Timing? Should I stay or should I go? Did we lose you? Have you given up on XYZ Project? Do not open this email!