How can you write SEO content that passes a content audit?

1 Know your goals and audience

Before you start writing, you need to have a clear idea of what you want to achieve with your content, and who you are writing for. Your goals and audience will determine the tone, style, format, and length of your content, as well as the keywords and topics you will use. You can use tools like Google Analytics, Google Search Console, or SEMrush to research your audience's needs, preferences, and behavior, and to track the performance of your existing content. You can also use tools like Surfer SEO, Clearscope, or Frase to optimize your content for specific keywords and topics, based on the best practices of your competitors.

2 Follow SEO best practices

To write SEO content that passes a content audit, you need to follow some basic SEO best practices, such as using descriptive and catchy titles, headings, and meta tags, adding relevant and engaging images and videos, using short and clear sentences and paragraphs, breaking up your text with bullet points and lists, and linking to authoritative and trustworthy sources. You also need to avoid overusing or misusing keywords, as this can harm your ranking and readability. You can use tools like Yoast SEO, Rank Math, or Hemingway Editor to check and improve your SEO and readability scores.

3 Update and refresh your content

Another important aspect of writing SEO content that passes a content audit is to keep your content fresh and relevant. This means that you need to update and refresh your content regularly, to reflect any changes in your industry, audience, or goals. You can use tools like Google Trends, BuzzSumo, or AnswerThePublic to find out what topics and questions are trending in your niche, and to generate new ideas for your content. You can also use tools like Screaming Frog, Ahrefs, or Sitebulb to crawl and audit your website, and to find any broken links, errors, or outdated content that need to be fixed or removed.

4 Test and measure your content

Finally, to write SEO content that passes a content audit, you need to test and measure your content, to see how it performs on search engines and with your audience. You can use tools like Google Search Console, Google Analytics, or Moz to monitor and analyze your traffic, rankings, conversions, and engagement metrics, and to identify any issues or opportunities for improvement. You can also use tools like Hotjar, Crazy Egg, or UserTesting to collect and analyze user feedback, and to understand how your audience interacts with your content.

By following these tips and using these tools, you can write SEO content that passes a content audit, and that delivers value to your audience and your clients. You can also improve your skills and reputation as an SEO content writer, and grow your career in this field.