How can you write SEO content that expertly demonstrates authority and trustworthiness?

Research your topic well and use reliable sources to back up what you're saying. This shows you know your stuff. Explain things thoroughly. Offer advice, insights, and solutions to show you're an expert. Make your content easy to read with headings, subheadings, and lists. Link to trusted websites when it makes sense, and try to get links from other reputable sites to boost your credibility. Be clear about who you are and any potential conflicts of interest. Write in a way that's easy to understand and add pictures or videos to make it more engaging. Update your content when needed to keep it relevant and trustworthy.

What I do to find my audience is to ask me who is my buyer persona then I take some time to understand at least 5 niches that my audience would like or feel relate it. Second, I at least made 50 surveys of my niche to give me a better idea of what my target audience wants.

I often talk to person who's closely working with end customer from them i will get exact pain-point a customer / user is facing. That will help me define strategy to produce content which provides solutions. It would be great if one can write content keeping different audience in mind so we can have different content for different audience and their use cases. Example: Writing articles on "kitchen cabinets" But for different audiences like: 1. Kitchen Remodelers 2. Construction Builders 3. Interior Designers They all have different approach towards content they've consume.

What I do to find the correct topic is create a list of 100 words that relate to my audience then I look at the demand and SEO difficulties. When I have then I search if one of those words is a trending topic to my audience. Finally, I have at least 10 topics to write about.

When doing topic research i often mention statistics from genuine & reputable sources or showing snapshots of tools which is helping me find that data. For Example: I recently wrote an article on "Selling on Amazon vs. Building Your Own Website" While researching i found many points which seriously helps user. While writing an article i have to give reference to lot of amazon sellers experience. Where we mentioned pros, cons, cost calculation while selling on Amazon & Vice versa with having your own store. Readers like our article when we show them math of how much they're paying to amazon as fees. And that's most important section of our article. Along with pros and cons of selling on amazon. Real-life experience matters to gain E-A-T

For healthcare topics, put the name, photo and bio of the medical professional that reviewed the content. This builds trust and prevents misinformation from being spread.

??"Brevity is the soul of wit" This applies to SEO content as well. If you are a subject matter expert on a particular topic, then by default, you'll be able to write in a clear and concise way. That's the reason why content written by writers lacking expertise often adds much fluff. Many writers don't get the luxury of having SMEs who are good at writing. But that shouldn't stop you from generating quality content. You can always have extensive 1:1 with them, trying to know everything about the topic. The more you ask, the more you'll get from them. Also, these 1:1 will act as a catalyst in your research process. It will not only help you build expertise but also enable you to write content just like a subject matter expert.

The content debate will go on. Modern-day content has transformed into a research article. Although, we don't make headings of research content: Abstract, Introduction, Author List, Literature Review, Methodology, Testing and Analysis, Conclusion, and References in our every content. But, we are actually embedding these concepts to make our SEO content attractive. The tip is to covert content under the requirement of a research article to make it appealing to users. Cheers.

Adhering to EEAT principles enhances search rankings, builds trust with readers, and fosters a strong reputation. Expertise refers to the depth of knowledge on the topic. Experience encompasses hands-on exposure and practical insights. Authoritativeness is recognition as a trusted source. Trustworthiness is the assurance of honesty and reliability. Incorporating EEAT involves outlining author credentials, citing credible sources, fact-checking information, disclosing potential biases, focusing on audience needs, seeking feedback, and engaging in continuous learning.

The only way to write content that is perceived to have strong authority and trust factors is to either be an expert yourself or work alongside one when creating content. You can't be a voice that people trust and listen to unless you've established a reason for people to trust you - usually it is done by providing value and showcasing your expertise.