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How can you write a resume that communicates your unique value proposition?

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Your resume is more than just a list of your skills, education, and experience. It's a marketing tool that showcases your unique value proposition (UVP) to potential employers. Your UVP is the combination of benefits, features, and values that you can offer to solve their problems, meet their needs, and match their culture. How can you write a resume that communicates your UVP effectively and persuasively? Here are some tips to help you craft a resume that stands out from the crowd.

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1 Know your target audience

Before you start writing your resume, you need to research and understand your target audience. Who are you applying to? What are their goals, challenges, and preferences? What are the keywords, phrases, and qualifications that they are looking for in your field? How do they evaluate and compare candidates? You can use various sources of information, such as job descriptions, company websites, social media, industry publications, and networking contacts, to gather insights and tailor your resume accordingly.

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Valerie Martinelli, MPA

Career Leadership Coach for Mid & Senior-Level Women to Land Senior Leadership Roles while adding an extra $15K- $60K+ to their salary! | Connect with me to Boost Your Career & Leadership Success!
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A resume is essentially a marketing document for your career, which makes it essential to know your target audience. One of the biggest mistakes I see candidates make is to write a resume before identifying their target role and/ or industry. If you are unclear whom you are speaking to, then it is difficult to tailor your resume accordingly. Identify those things so you can identify their challenges and how you/ your experience can solve them. You may want to read more about the company. Are there specific pain points they need to solve? Have they been in the news recently? Do their social channels discuss something in particular? Do you have a contact at the company? Leverage all of the information possible before writing.

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2 Highlight your achievements

One of the most important ways to communicate your UVP is to highlight your achievements, not just your responsibilities. Employers want to see the results and outcomes that you have delivered, not just the tasks and duties that you have performed. To showcase your achievements, you need to use quantifiable and specific examples that demonstrate your impact, value, and contribution. You can use the STAR method (Situation, Task, Action, Result) to structure your achievement statements and include relevant metrics, such as numbers, percentages, or awards, to back them up.

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Omar Halabieh

Tech Director @ Amazon Payment Services | #1 LinkedIn Arab World Creator in Management & Leadership | Follow me for Daily Insights on Leadership, Management and Career | Mentor
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As you write your achievements be clear on the scope, complexity and key challenges associated with them. For example setting up a reporting framework from scratch to serve 5,000 users with 150 reports is a different experience level than setting up a report for 1 user on top of an existing framework.

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3 Optimize your format and design

Another way to communicate your UVP is to optimize your format and design to make your resume easy to read, scan, and understand. You need to choose a layout that suits your industry, experience level, and career objective. You also need to use a consistent and professional font, color, and style, and avoid any distracting or unnecessary elements, such as graphics, images, or borders. You need to use clear and concise language, avoid jargon and acronyms, and proofread your resume for any errors or typos. You also need to use headings, subheadings, bullet points, and white space to organize and emphasize your information.

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4 Showcase your skills and value

Another way to communicate your UVP is to showcase your skills and value that are relevant and desirable to your target audience. You need to identify and prioritize your hard and soft skills that match the job requirements and expectations. You also need to highlight your unique value that sets you apart from other candidates, such as your personal brand, your passion, your potential, or your personality. You can use various sections in your resume, such as summary, skills, education, or additional information, to showcase your skills and value in a compelling and convincing way.

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5 Align your resume with your online presence

Another way to communicate your UVP is to align your resume with your online presence, such as your LinkedIn profile, your portfolio, or your personal website. Your online presence can complement and enhance your resume by providing more details, examples, and evidence of your UVP. You can use your online presence to showcase your work samples, testimonials, recommendations, awards, or publications that demonstrate your skills, achievements, and value. You can also use your online presence to express your personality, interests, and values that align with your target audience's culture and vision. You need to make sure that your online presence is consistent, updated, and professional, and include links or QR codes in your resume to direct employers to your online presence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kim K.

Some ACA stuff should have been an ADA amendment.
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Submitting your resume to a job application is a necessary thing in order to be hired. But looking for a job by means of networking is usually much better for the local economy. I also think that all articles speaking in generalities about how to find a job are so extraordinarily outdated that they only need to be consumed by people under the age of 20.

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How can you write a resume that communicates your unique value proposition?

1

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3

4

5

6

1 Know your target audience

2 Highlight your achievements

3 Optimize your format and design

4 Showcase your skills and value

5 Align your resume with your online presence

6 Here’s what else to consider

Career Development

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How can you write a resume that communicates your unique value proposition?

1

2

3

4

5

6

1 Know your target audience

2 Highlight your achievements

3 Optimize your format and design

4 Showcase your skills and value

5 Align your resume with your online presence

6 Here’s what else to consider

Career Development

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