How can you write a press release that stands out in the gig work economy?

1 Know your audience

Before you start writing, you need to identify who you are writing for and what they care about. Do some research on the media outlets, publications, and influencers that cover your industry or niche. Find out what topics, angles, and formats they prefer, and how they like to receive press releases. Tailor your message and tone to suit their preferences and expectations.

3 Use the inverted pyramid

The inverted pyramid is a classic journalism technique that helps you organize your press release in a logical and effective way. It means that you start with the most important and newsworthy information at the top, and then provide more details and background as you go down. This way, you can capture the attention of your audience quickly, and provide them with the essential facts and context they need to understand your story.

4 Include quotes and testimonials

One way to add credibility and personality to your press release is to include quotes and testimonials from yourself, your clients, your partners, or other experts. Quotes and testimonials can help you showcase your achievements, express your opinions, provide insights, or share feedback. They can also help you humanize your story and connect with your audience on an emotional level. Make sure your quotes and testimonials are relevant, authentic, and concise.

6 Proofread and format

Finally, before you send out your press release, you need to proofread and format it carefully. You want to avoid any spelling, grammar, punctuation, or factual errors that could damage your reputation or credibility. You also want to format your press release in a clear, consistent, and professional way. Use a standard font, size, and color, and separate your paragraphs with white space. Include your contact details, a boilerplate, and a call to action at the end.