How can you write a perfect personal branding statement?

There's no perfect statement for your brand; it's about understanding your audience and expertise. - Find out your expertise, research the industry and it's future. - Research about target audiences in this segment. - Understand their pain points and preferences. - Match those with your skills and start writing your statements.

Be authentic, be honest. Sometimes it helps to speak your mind, have an opinion and to put yourself out there. Too often we hide behind safe phrases and buzz words and avoid saying what we really mean.

Your brand is what you provide to people. - How you help your audience. - How well you connect with them. However, merely knowing your target audience is not enough. You have to “understand” them. - You know their pain points but do you understand their issues enough to implement a plan of action accordingly? Hence, just “knowing” your audience isn’t enough, “understanding” is the key.

It is important to know who your target audience is, in order to tailor your content. Your target audience might be: -Clients -Customers -Future employers -Recruiters -Industry leaders Once you have identified your target audience, you can work to understand what their biggest challenge is; what keeps them up at night - and show how you can solve that issue for them.

I think your pitch will be as perfect as you are. So It won't be. It's about understanding your audience and your values. Your audience can change, and your values can evolve in life. Getting things done > Perfect. - Know your audience. - Know your expertise. - Improve your copywriting skills. Test and improve.

The key elements that you value the most in your journey are important! - It could be your top skills. - It could be the way you deal with your clients. - How you find people from your niche amidst chaos. The value proposition you choose defines your unique identity.

Your value proposition should clearly answer the question: Why you? There is a pool of people who offer the same services as you. Then why should your target market prefer you over them? So communicate the differentiation factor that you have from other people. You can create your value proposition around any of the following elements: - Your skills. - Your offer. - Your mindset. - Your processes. - Your professionalism. - Your adherence to deadlines. - Your problem solving capabilities. Tell them why you are different through your unique value proposition.

Based on my experience, it is crucially important to clarify your own value proposition at the start of your personal branding story. If you define and crystalize your own value proposition, you can steer your messaging and your story. If you don't, then chances are that your personal brand will be non-existent or very unclear. To define your own VP (Value Proposition) the simple question "What can people call you for?" can be immensely interesting as it helps you to think about what you know, can and like to do. And keep it simple too! Two or three words that capture your personal VP are more than enough. In my case this is - for example - SaaS Sales, Entrepreneurship and Social Media. That's it!

What sets you apart? Is it your decades of experience, a unique skill set, or a novel approach to challenges? The cause that you stand for? Your uniqueness is your value proposition

Your Value Proposition is about why your Target Audience or potential customers should choose you and how you can help them achieve their goals, solve their problems, or change their lives BETTER THAN ANYBODY ELSE. It is critically important to add some personal insights into it, “aka “A PIECE OF YOU”, and also be specific! Furthermore, you should be consistent with the tone of voice, and the style of communication you want your Personal Brand to be associated with and be aware of avoiding too much jargon.

First, know your positioning and your niche of help (what and how can you help people). Define: who you help, what you help, what's the outcome of your help and how you help. After that, put everything in this personal brand statement formula: I help (target audience A) to (solve problem, do thing B) that (achieves outcome C) by (doing approach D). For example: I help busy business owners and startup founders (A) build personal brands (B) that attract audiences and paying customers (C) by creating a social content system tailored to their professional expertise and personal stories (D). Once you spell your ABCD clearly, you will speak your statement fluently! Good luck building your personal brand.

The idea of writing a brand statement is to explain yourself in the least possible words- Keep it short and crisp because the longer the lines, the easier it is for people to ignore. Use this framework to write compelling statements; P- Talk about a problem F- Focus on the importance of it. S- Provide a solution to that problem. This way you'll have a short and crisp brand statement.

I learned that the KISS (Keep It Stupid and Simple) principle is critically important in crafting your personal branding (statement). If you make things too complicated and complex, it's really hard for people to know who you are, what you do and what you know. Think of this part as the elevator pitch for your personal branding in some way. You should be capable of saying in under 1 minute who you are and what you do. If it takes longer, then it's too complicated.

I use the Power Statement Formula with my Personal Brand Clients for 12 years now, and in my Career Brand Workshop: I help [who] [action] so they can [transformation/result] with [method]. Written example of this: "I am a Healthcare Executive Sales Leader with 20 years experience driving a total of $127M revenue increase through my proven 4-step Strategy for Sales Teams." You can also break this down into long/mid/mini versions to narrow in on your value quicker, depending on where you're speaking. Not only does this give you confidence and clarity in your value, but shows your audience *exactly* who you are, what you do, the results you've achieved (proof), and how you're going to help them too.

As a female leader in the intricate business realm, I've learned that a catchy formula is pivotal for a compelling brand. Just like a concise elevator pitch seals deals, a memorable brand formula leaves a lasting mark. Authenticity is the golden thread weaving through your brand. In a landscape saturated with generic content and AI-generated messages, people spot real from contrived. People crave genuine connections. A brand rooted in authenticity becomes a trusted beacon amidst the noise – infusing your personality, values, and experiences. A simple formula distills your essence into a potent force. Imagine elegant packaging enhancing a priceless gift. In an age of fleeting attention, an authentic formula isn't a choice – it's a must.

Authenticity and consistency should be the two pillars of anyone’s personal brand. Without them, you send a mixed and muddied message. Never try to present yourself as someone that you aren’t, and never copy someone else’s style or content. People want to do business with people that they trust, and authenticity is the only way to build that trust. People see through inauthenticity very quickly. It is also key to be consistent. Everything that you do, across all platforms, should resonate as being on brand. Your tone, style of writing, your choice of images, should all be aligned. Your aim should always be that whoever is reading your content would know it was you, even if your name wasn’t attached.

I learned that it's really important to also make sure there's an - what I call - online and offline consistency. If your online presence (your profile picture, your introduction, your tone of voice,...) is completely different from your offline presence, then chances are very real that you'll immediately lose your authenticity. Keep this in mind at all time.

I always believe that consistency can take you longer than anything else but if it's backed by authenticity, you never know the limit. - Authenticity isn't about bringing an out-of-the-box idea but about giving your new perspective to an existing idea. - Consistency is about doing something with the same frequency rather than doing it daily for a week and then leaving behind.

Authenticity and credibility are key fundamentals for building a strong Personal Brand! Pretending to be someone else, bragging and always describing your greatness won’t earn credibility and trust for you. Be consistent with WHAT and HOW you communicate and align all the visual branding elements, especially photos and videos to those basic principles you wish to position yourself as an expert and you want to be perceived by your Target Market and Audience!

To be authentic is quite difficult: one needs to know his/her strong points, be self-confident and know his/her differentiation. It usually requires quite a lot of work on self, but the outcome pays off. To be consistent mainly requires time: marketing needs a regular approach, and self-marketing is not an exception.

The best way to test and refine your statement is by showing it to a bunch of your primary stakeholders and asking them if it's clear, genuine and if they perceive you in this way too. Make sure to run it by a various set of stakeholders so you get diverse feedback.

Testing and refining give the best results when you indulge yourself first to re-edit and analyze those. - Whenever you are done writing, leave it for some time. Come back later and read it again to understand what could be improved.

When you ask for feedback, ask if they’d hire you based on the statement and why instead of just asking ‘Is this ok?’ Go deeper when you ask people to give their views.

Testing and refining are fundamental steps in the writing process, but their effectiveness is magnified when combined with a strategic approach to self-review. Why is it so challenging to take time to self-review?

A brand statement isn’t chiselled in stone. You evolve and so does your personal brand and thus the statement. Share it with peers, mentors, or target audience samples. Glean feedback.

The WHY Personal branding is more important than ever. Because people buy from people. I bet you can easily name 10 household names than brands. You see Marie Forleo, Tony Robbins, Simon Sinek to modern days personal brands like Alex Hormozi, Codie Sanchez, Steven Bartlett but all of them focused on ONE THING - building a strong personal brand. They are no longer chasing prospects or spending hundreds or thousands dollars on ads or outbound efforts. Instead, they focus on building personal brand and creating content daily. Money follows. Personal brand is the new form of leverage. Personal brand will become one of your most important digital assets. This is the WHY.

The WIFM - "What's In it For Me?" In this case the ME is the reader. Make the connection between your story and the person reading your personal branding statement, so there's a meaningful takeaway for them at the end.

People buy when you make them feel something. Make sure you don't leave anything too boring for them. Your personal branding statement can never be perfect but it can always get better with time every single time you update it. Just ensure it is crisp, serves its purpose and gives the viewer a reason to read further.

Shaping your Personal Brand is an ongoing process andalso a responsibility if you want to position yourself as a trusted expert or an authority. It is never about collecting titles or giving yourself different rewards but showing yourself to the world with all your greatness and imperfections.

Personal branding isn't just about what you do or what you know. It's about the stories people share about you, the legend they build around your name. It's the magic they believe you're capable of, the awe they feel just hearing about your work. This isn't about logic; it's about creating an emotional impact. While it's essential to be competent and knowledgeable, what truly sets you apart is the feeling you instill in others. That's the power of personal branding, and it's a craft in itself. Always remember, it's not just about being seen, but how you're perceived.