Surveys and feedback are essential tools for internal communications, but they can also be challenging to write. How can you craft a message that is both empathetic and professional, without sounding too pushy or too vague? Here are some tips to help you write effective and engaging surveys and feedback requests.
Before you write anything, you need to have a clear idea of why you are conducting a survey or asking for feedback, and who you are addressing. What are your goals and expectations? What are the benefits and challenges for your audience? How will you use the results to improve your communication or performance? Knowing your purpose and audience will help you tailor your message to their needs and interests, and avoid irrelevant or insensitive questions.
Eu gosto de come?ar reconhecendo o valor do tempo e da contribui??o do destinatário. Explicar claramente o propósito da pesquisa ou do pedido de feedback, enfatizar como as opini?es s?o importantes para melhorias ou tomada de decis?es. Ser específica sobre o tipo de feedback e como ele será utilizado n?o pode ser opcional, pois esta informa??o facilita o entendimento e a importancia do porque fazer. Oferecer uma maneira fácil e acessível para responder com ferramentas facilitadoras, como o google forms, fará uma grande diferen?a. E n?o esquecer de agradecer antecipadamente pela participa??o reiterando o apre?o pela colabora??o dos envolvidos s?o sempre válidos. E claro, manter um tom cordial e respeitoso ao longo da mensagem.
Crafting messages for surveys and feedback requires a balance of empathy and professionalism. At the Bellevue Arts Museum, demographic data is crucial for grants and funding. In surveys, I emphasize that understanding our audience's demographics helps tailor our programs and exhibits. This data is also vital for grants and funding applications. For feedback, I highlight how their input helps us improve and provide a better experience. This demonstrates our commitment to transparency, with their feedback guiding meaningful changes. Messages like "We look forward to continuing our journey of creativity and connection with you. Thank you for being a part of the Bellevue Arts Museum family" show empathy while maintaining professionalism.
Your tone is the voice of your message, and it can make a big difference in how your audience responds. You want to sound friendly and respectful, not demanding or patronizing. Use positive and polite language, such as "please", "thank you", "we appreciate", and "we value". Avoid negative or accusatory words, such as "must", "fail", "blame", and "complain". Express empathy and understanding for your audience's situation, challenges, and feelings. For example, you can say "We know you are busy and have a lot on your plate, so we appreciate your time and input".
Your message should be clear and concise, without unnecessary or confusing details. Use simple and direct words, short sentences, and active voice. Avoid jargon, slang, or acronyms that your audience may not understand. Provide clear instructions on how to complete the survey or give feedback, such as the deadline, the format, the length, and the confidentiality. Use bullet points, headings, and numbers to organize your message and make it easy to scan. For example, you can say "Please answer the following questions by Friday, June 18. Your responses will be anonymous and confidential".
Your questions should be relevant and specific to your purpose and audience, and avoid ambiguity or bias. Use open-ended questions that invite honest and constructive feedback, rather than yes-no or leading questions that suggest a desired answer. Use scales, ratings, or multiple-choice options to measure satisfaction, performance, or preferences, but make sure they are consistent and clear. Avoid asking too many or too personal questions that may overwhelm or offend your audience. For example, you can say "How satisfied are you with the quality of our internal communication? Please rate on a scale of 1 to 5, where 1 is very dissatisfied and 5 is very satisfied".
Your message should end with a thank you and a follow up. Thank your audience for their participation and cooperation, and acknowledge their contribution and value. Provide a contact person or a channel for any questions or concerns they may have. Follow up with them after the survey or feedback is completed, and share the results, the insights, and the actions you will take based on their input. This will show your appreciation and respect, and build trust and engagement. For example, you can say "Thank you for your feedback. We will share the results and the next steps with you in the next newsletter".