How can you write memorable and quotable copy?

One should focus on 4 things while writing a copy : 1. Originality 2. Emotionally evocative 3. Clear 4. Relatable Rest things like simplicity, tone and rhythm also create a good impact while delivering the copy.

I've posted thousands of times, and received over 100 million views on my content over the last 4 years. Here are the things all my 'viral' content has in common. 1. It has a hook. 2. It's personal - unafraid to have an opinion. 3. It uses simple words to explain complex ideas. 4. It focuses on one point or narrative. 5. It uses active language, not passive language (you, your, not we, they). 6. It's written how I speak. Poor grammar included. 7. It's emotive. Writing engaging copy is simple, and that is why it's so hard. I just did a masterclass on Writing engaging social media copy on the Get Klowt platform for this very reason. Hope this helps ??

I think simplicity is the key.Using clear and concise language instead of jargons or complex language definitely makes the message easy to understand and relatable!

Indeed! The rule of three could be a linchpin in crafting impactful messages. It creates a cadence that audiences find appealing. Consider 'Connect. Communicate. Convince.' This simple, yet powerful triplet encapsulates the essence of persuasive communication. It's not just catchy, it offers a clear pathway to effective interaction.

Collectively these points create a compelling and relatable narrative that captures attention. Give them a try.. -Engaging Storytelling -Relevance to Audience -Educational Value -Human Touch -Humor

A good analogy is like a treasure map, leading you through unfamiliar territory with clear markers and vivid descriptions, ultimately revealing the hidden treasures of understanding. Yeah, I love a good analogy. Most people do. But remember to use them only when they maximize your point. If you live in a world of analogies and metaphors, they will lose meaning and, more importantly, context to your message.

Comparing a small thing to bigger life thing is the interesting part of this. For example:- if you charge your phoney everyday, why you don’t charge yourself by giving some quality time. I know its not that perfect but that what comes in my mind now. I hope you understood.

Rule #1 of communication - use simple examples to explain complex ideas. Metaphors are a fancy word for storytelling - and if you can do that well, chances are your copy will be received well too.

Witty words waltz willingly, weaving wonderful worlds with the whimsical wand of writing. There's something there, but not in its entirety. Though fun to read, pare down your alliterations to catchy, memorable phrases. Take the second part above, "The whimsical wand of writing". That alone is much more powerful than everything before it. Use sparingly, use wisely, and most importantly, use appropriately.

Most creators on Linkedin will end their content with a question. Why? Because it ASKS the reader to engage. People are simple, we want to be told what to do. That is why there is a big "Add to cart" button next to the lightbulbs we're browsing on Amazon. If you want engagement, ask for it - give people a reason to give you their response to what you have to say. Pro Tip: Direct questions are ONE person - aka "What do you think?" vs. "I'm interested to hear what my network thinks." - People identify as a person, not a collective group. So address them that way.

For success online you need engagement, people to be engaged in your content for your content to be pushed to a further audience. One of the best ways to do this is a 'call to action'. These should align with your current social media goals. If you want higher engagement rates you may ask your audience a question which they can answer in the comments. If you want someone to click through to your free resource, you may link this by asking a rhetorical question which highlights the value of your resources and why you wouldn't want it. These commands and questions make your writing more engaging, like a conversation.

Imagine asking, 'Ever thought about doubling your audience engagement?' or commanding, 'Picture this - your audience hanging on your every post!' It draws readers in, making your copy feel like an exciting dialogue, not just text on a screen.

The question has to touch me. If not, I have no reason to put energy in making a statement. And now Linkedin wants me to write more than I want to say. AI bloates texts.

Adding humor or surprise can inject personality and uniqueness into your copy, making it more relatable and memorable. Humorous or surprising elements break the norm and leave a lasting impression, fostering engagement and making your content quotable. Attention-Grabbing: Humor and surprise capture attention instantly, breaking the monotony and leaving a positive impression on readers. Relatability and Originality: They make your copy more relatable and original, crucial elements for memorable content. Memorable Impact: These elements, frequently used in comedy, advertising, or social media, contribute to making your copy more memorable, increasing the chances of it being shared or quoted.

If you want to coin a phrase, Have lots of coins! Keep list a list of copy that catches your eye for inspiration. To keep this concise, Know your enemy and be better :P

Don't be afraid to do a play on what is in pop culture. Take a Mean Girls quote or trending phrase and make it work for the message you are trying to convey. People will already have an attached memory or interpretation of the quote, doing part of the job for you already.

Craft "Rhythmic Resonance" in your copy. Often overlooked, the flow and cadence of words impact memorability. Imagine your copy as a musical composition, with a harmonious rhythm that lingers in the mind. Incorporate strategic pauses, play with sentence lengths, and utilize impactful repetition. This creates a verbal melody that not only communicates but also sticks in the audience's memory. In the symphony of words, rhythmic resonance transforms your copy from forgettable to unforgettable, making it not just read but remembered and quoted.

Ensure you've done research on your audience and avoid using meaningless buzzwords. Sometimes, simplicity is key. Something catchy and simple stands out more than trying to sound 'smart' or 'complex'

Use your market research. You should always include questions in your research that give you the emotions your audience is experiencing. Using those words in your copy is the easiest and fastest way to have your audience saying "It's like you're inside my head."