How can you write copy that appeals to maximalist customers on landing pages?

Crafting copy for maximalist customers on landing pages requires using powerful words that resonate with their love for extravagance. Start with bold beginnings using words like "Extravaganza" and "Dazzle." Emphasize luxury with phrases such as "lavish indulgence" and "sumptuous." Use vivid imagery and irresistible descriptions to create a visual and sensory experience. Employ commanding calls-to-action with words like "Seize" and "Indulge Now." Embrace unapologetic superlatives like "ultimate" and "unparalleled" to convey the best of the best. Highlight infinite possibilities and end with exuberant words like "Epic" or "Majestic." Create a fear of missing out with phrases like "limited edition" for that exclusive appeal.

Use power words and impactful phrases. If you were saying 'Get More Sales' before, turn that into something like 'Turbocharge Your Sales.' If you were saying 'Get Access' before, go instead with something like 'Unlock exclusive access.' If you were saying 'Improve Yourself Now', change that to 'Unleash Your True Potential.' The choice of words have an impact. And maximalist customers like to feel this impact before they can heed your CTA.

A common tool for good copy is to focus on benefits and features. But this is where many copywriters get it wrong. The key is to show, not tell. Sell the green lawn, not the lawnmower. A great way to achieve this is to peel off the layers of benefits. Taking the lawnmower example. Say your customer wants a lawnmower. Why? So they can have a green, well-maintained lawn. Why? So they can have quality outdoor time. Why? So they can sit down with family, or have fun outdoor parties at home. Why? So they have a happier family, or a solid social reputation. It goes on and on. And every new layer reveals newer, deeper motives behind a purchase. Motives you can incorporate as benefits into your copy.

Leverage the power of social proof and testimonials to fortify your landing page. Actively showcase positive feedback and experiences from satisfied customers, instilling trust and credibility in your offerings. Incorporate real-life stories that highlight the value and benefits your product or service brings. By strategically placing these testimonials, you actively engage visitors, assuring them that others have had a positive experience. This not only validates your claims but also encourages potential customers to take that next step, bolstering your landing page's effectiveness.

Social proof is the most effective form of marketing right now. A quick tip here is to try and make sure the social proof or testimonials are not scripted. Make them look/feel/appear raw and real, even sometimes with spelling mistakes and poor punctuation. A good analogy is user-generated video content (UGC). It doesn't look like a 4K video that's expertly shot - instead, most UGC is shaky camera angles, no real script, and poor quality video. But it works like a charm. Aim for the same when using social proof on your landing page. Get authentic reviews or testimonials, each in the individual voice of the customer giving feedback.

The visual appeal of your landing page can make or break it. Maximalist customers will want to be enticed with a fulsome visual experience. However, the key is to craft landing page design and visual elements that tie in with your brand, your offer, and your copy. An important consideration is to organize the visual elements suitably, much like you would organize your copy (hook -> interest -> desires...). You can also use the psychology behind different visual elements to inform your choices.

A CTA is the key that unlocks the door once you are able to guide your prospect all the way to that door. Your prospect may still hesitate at that final step - and the right CTA can help many a customer make a final decision at this point. Become a customer, or leave. A good rule-of-thumb is to shy away from generic CTA and go a bit into detail. So instead of using 'Get Free eBook' for an offer, you can go with 'Get your free ebook with 30 Keto recipes by signing up now.'

Crafting compelling landing page copy for maximalist customers involves using powerful words, showcasing benefits, leveraging social proof, using visual elements, and including clear calls to action. ?? Highlight benefits and features: Showcase how your offer solves problems, fulfills needs, and exceeds expectations. ?? Use social proof and testimonials: Build trust and credibility with satisfied customer stories and positive feedback. ?? Use visual elements and formatting: Incorporate images, videos, and formatting to make your copy visually appealing. ?? Include a clear call to action: End with a compelling, urgent directive that tells customers what to do next.