How can you write clear and concise social media copy?

Writing down your goal before you start crafting your copy can help keep your message focused and ensure that every element of your post is aligned with your objective. It’s about creating a coherent narrative where the tone, message, and CTA all work in tandem to achieve your desired outcome. In this way, understanding and articulating your goal is not just a preparatory step – it's an integral part of the creative process that significantly enhances the effectiveness of your social media content.

Have an audience and an exact goal in mind. The audience and your goal may evolve, and that is okay. But something for everyone is something for no one, so make sure you hone in on a specific audience. And make sure your goal is lofty. Ambitious. It’s better to have a massive goal and to undershoot it than to have a mediocre, insignificant goal and obtain it. Reach for the stars and you may land on the moon.

Having a clear goal in mind is key to writing clear copy. Focus on one thing and one thing only. Whether that’s a problem, or a story, or a testimony, narrow down your focus. “Aim small, miss small.”

A copy that your audience can relate with is the real hit! Don't try to be viral, try to stand out. Add content in your copy that make your readers miss you if yous top posting. Here's how to do that: -> Your audience is always scattered. -> Write for the audience you have and for the audience you want. -> Create a community with your brand Voice. For example, it's a feminine brand, it should become a community for a female to engage and post comments freely. -> Find what similar brands like you are not doing and do that. -> Keep an eye out for trends, and also be the trendsetter!

LLMs are your friend. Large langauge models, like what ChatGPT is trained on, can help you reformat your content so it’s optimized for each specific platform. Repurpose your lengthy blog post in to a short LinkedIn post without losing it’s essence. Run it through ChatGPT and save yourself lots of time and headache. You can always edit what pops out. But at least it gives you a great start.

Shamelessly take up space and capture attention on people’s feed. Use several lines of text. Use emojis. Someone with less important and useful things to say is capturing more attention and taking up more space on people’s feed. It is your moral imperative to capture attention and guide the narrative on people’s feeds.

As Naval Ravikant wrote: “It’s not 10,000 hours, it’s 10,000 iterations.” This is especially true in copywriting and longer form writing alike. Try things. See what works. Learn what doesn’t. This is part of the process. History’s best writers felt that their works were perpetually incomplete. You should too. Always be editing and improving.