How can you work with social media managers to promote your podcast?

Collaborating with social media managers is key for effective podcast promotion. Communicate goals and themes clearly, sharing podcast content for tailored visuals and cross-promotion. Coordinate consistent branding, engagement strategies, and analytics tracking for optimal impact. Maintain open communication for adaptable strategies and impactful podcast promotion.

Picture this… your artfully crafted sports podcast that rivals ESPN is finally hitting the airwaves.. you’re listening along when all of a sudden, an ad for Similac infant formula comes on… While this situation may be funny to those listening, it’s a great example of improper optimization & management. It’s vital to the success of any social media campaign to know your demographic & optimize your assets accordingly. Working with a social media professional will give you the opportunity to lay your business & social plans beside each other to create a cohesive, consistent, equitable & marketable brand or campaign.

I can't emphasise choosing the right platforms enough! This is absolutely vital to your podcast's performance. I remember when we started posting on Instagram for our podcast, we were getting decent results, but then we started posting on TikTok and we started hitting millions of views! Have a look at the platforms that you are thinking of posting on and see how similar content is already performing on there, if it's performing well for smaller accounts, there's a good chance that it would perform well for you too ??

So many make a big mistake here, saying: "Let's post on every platform, every day!" Maybe eventually, but you need to start w/ one platform to find your niche & groove, and then expand from there! Focus on step 1, not step 100.

Some audiences are hard to define. For example, who are podcast hosts? Think up front about how you'll attract their attention. Even if you can't easily define their demographics, income, education, racial background, or political ideology you can still define them based on their search needs. That will inform the platform you may want to post through.

Planning and working with social media managers play a crucial role in content management. A content calendar is like the roadmap for maintaining order and quality. Knowing what, when, and where to post, along with specific goals and metrics, not only keeps things organised but also helps in measuring success. This will help you when you're thinking of what the next podcast you shoot should be about! The idea of scheduling posts in advance is a game-changer too. Tools like Buffer or Hootsuite make it a breeze, allowing you to optimise when your content goes live for maximum reach and engagement. They also allow you to check the posts as many times as you need to before they go out.

Engagement is key for growing your podcast, community and network, and part of this can be automated and delegated by working with a social media manager or production team that handles all of this for you. Through this engagement, you will be able to hear firsthand from the exact people that you're trying to reach... for free... on a regular basis... it is clearly a must! Not only that, but you'll be able to deepen the connections you have within your network, which will make future collaborations even easier and even more frequent!

Collaborating with social media professionals is like having digital strategists on your team. You can leverage them for A/B testing, refining elements such as headlines, thumbnails, images, hashtags, captions, and calls-to-action to pinpoint what resonates with your audience, ultimately driving increased traffic and conversions for your podcast. Their adaptability shines as they continually refine your content and strategy based on real-time feedback and emerging trends. This is super key because you HAVE to be adaptable to the market in this day and age ??

One of the biggest benefits of working with a social media manager, is that you can have all of these optimisation cycles, automated posts, written shownotes, content reviews in progress, all while you're doing other high-leverage activities. Eg, fulfilling your core role in your team, handling sales, handling marketing, or running your own business. It's like a cheat code!

We spend far more time editing clips for clients then we do editing the shows themselves. AI tools are starting to allow for a way to automate that process but I haven't seen any yet that are all that good at picking what to clip.