How can you work with clients who are slow to make decisions?

2 Communicate clearly and frequently

The second step to work with clients who are slow to make decisions is to communicate clearly and frequently with them. You want to make sure that they have all the information they need to make an informed decision, and that they are aware of the consequences of delaying or postponing it. You also want to build rapport and trust with them, and show them that you are reliable, responsive, and supportive. Use different channels and formats to communicate with your clients, such as emails, calls, meetings, presentations, reports, and demos. And always follow up with them after each communication, and summarize the key points, actions, and next steps.

3 Set expectations and deadlines

The third step to work with clients who are slow to make decisions is to set expectations and deadlines with them. You want to create a sense of urgency and accountability, and avoid ambiguity and confusion. You also want to protect your own time and resources, and prevent scope creep and missed opportunities. To do this, you need to define the scope, deliverables, milestones, and timelines of your project or service, and get them agreed upon and documented by your clients. You also need to communicate the value and benefits of your solution, and the costs and risks of inaction. And you need to remind your clients of the deadlines and the consequences of missing them, and offer incentives or penalties to encourage them to act.

4 Provide guidance and support

The fourth step to work with clients who are slow to make decisions is to provide guidance and support to them. You want to help them overcome their doubts, fears, or objections, and make them feel confident and comfortable with their decision. You also want to show them that you are not just a vendor, but a partner who cares about their success and satisfaction. To do this, you need to listen to their feedback and questions, and address them promptly and professionally. You also need to educate them on best practices, trends, and case studies, and demonstrate how your solution can solve their problems or achieve their goals. And you need to offer them options, recommendations, and testimonials, and help them compare and contrast the pros and cons of each.

5 Ask for commitment and feedback

The fifth step to work with clients who are slow to make decisions is to ask for commitment and feedback from them. You want to close the deal and move forward with the project or service, and ensure that your clients are happy and satisfied with their decision. You also want to learn from your experience and improve your account management skills and processes. To do this, you need to ask for a clear and explicit confirmation from your clients that they have made a decision, and that they are ready to sign the contract, approve the proposal, or start the work. You also need to ask for their feedback on your performance, communication, and solution, and thank them for their trust and business. And you need to follow up with them regularly, and deliver on your promises and expectations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?