How can you work with a client's marketing team to ensure a consistent message across all channels?

2 Align with the marketing objectives and plan

Next, you need to align your copy with the marketing objectives and plan of the client. What are the goals and metrics of each campaign or project? What are the main channels and platforms they use or plan to use? What are the best practices and standards for each channel? How do they measure and optimize their performance? You can ask the marketing team to share their marketing strategy, their content calendar, their analytics reports, or any other useful information that can help you write copy that supports their objectives and plan.

3 Communicate and coordinate regularly

One of the keys to working with a client's marketing team is to communicate and coordinate regularly. You need to establish clear expectations, roles, responsibilities, deadlines, and feedback processes. You need to keep them updated on your progress, challenges, and questions. You need to listen to their input, suggestions, and feedback. You need to respect their expertise, authority, and decisions. You can use tools like email, phone, video calls, chat, or project management software to communicate and coordinate effectively.

4 Adapt and optimize your copy for each channel

Another key to working with a client's marketing team is to adapt and optimize your copy for each channel. You need to consider the format, length, tone, style, keywords, call to action, and audience of each channel. You need to follow the best practices and guidelines for each channel. You need to test and tweak your copy based on the results and feedback. You can use tools like headline analyzers, readability checkers, SEO tools, or A/B testing tools to adapt and optimize your copy for each channel.

5 Learn and improve from the results and feedback

Finally, you need to learn and improve from the results and feedback of your copy. You need to track and analyze the performance of your copy across different channels. You need to identify what worked well, what didn't work well, and why. You need to ask for and accept constructive feedback from the marketing team and the client. You need to apply the lessons learned and the feedback received to your future copywriting projects. You can use tools like Google Analytics, email marketing software, social media analytics, or surveys to learn and improve from the results and feedback.