How can you use YouTube end screens to drive traffic to your website?

1 What are end screens?

End screens are the graphics or videos that you can add to the last 5 to 20 seconds of your YouTube videos. They can include up to four elements, such as a link to another video, a subscribe button, a channel icon, or a website link. You can use end screens to promote your website and your lead generation offer, such as a free ebook, a webinar, a consultation, or a coupon. To use end screens, you need to have a YouTube account that is verified and linked to your website.

2 How to create end screens?

In order to create end screens for your YouTube videos, you should go to YouTube Studio and select the video you want to edit. Then, click on the End screen tab on the left menu and choose a template or create your own layout by dragging and dropping elements. Additionally, add a website link element and select the URL of your landing page or lead magnet. You can also customize the image and the call to action text. Furthermore, adjust the timing and the position of the elements so that they don't cover important parts of your video or distract viewers from your message. Finally, save and preview your end screen.

3 How to optimize end screens?

To optimize your end screens for lead generation, you need to tailor it to match the topic, tone, and goal of each video. Make sure your offer is clear and compelling, and use a strong call to action that creates a sense of urgency or curiosity. Additionally, make sure your end screen is visually appealing and consistent with your brand. Use colors, fonts, and images that match your website and logo, but avoid cluttering it with too many elements or text. Lastly, test different versions of your end screen to track the click-through rate, watch time, and conversion rate of your end screen elements using YouTube analytics.

4 How to measure end screens?

To measure the effectiveness of your end screens for lead generation, you need to use two tools: YouTube analytics and Google analytics. YouTube analytics can help you monitor the engagement and retention of your viewers, while Google analytics can help you track the traffic and conversions from your website link. To access YouTube analytics, go to YouTube Studio and click on the Analytics tab on the left menu. Then scroll down to the End screen element impressions and End screen element clicks sections to view how many times your end screen elements were shown and clicked, as well as the click-through rate. To access Google analytics, go to your Google analytics account and click on the Acquisition tab on the left menu. Then, click on All traffic and then on Source/Medium. This will provide insight into how many visitors came from YouTube, as well as their behavior on your website. Additionally, goals and events can be set up to measure conversions from your lead generation offer.

5 How to improve end screens?

To improve your end screens for lead generation, you need to analyze the data from YouTube analytics and Google analytics to identify what works and what doesn't. Experimenting with different types of offers, lengths, timings, combinations of elements, and more can help boost your results. Try different formats like ebooks, webinars, quizzes, surveys, or trials. Additionally, experiment with different topics such as tips, case studies, testimonials, or FAQs. Additionally, try shorter or longer end screens and place them at different points of your video. You can also use cues such as voice-overs, music, or graphics to signal that your end screen is coming up. Furthermore, experiment with adding or removing elements like a video link, a subscribe button or a channel icon. Also try different sizes, shapes and positions of your elements.