How can you use your personal brand to show resilience when feeling burnt out?

One of the main benefits of developing your personal brand is that it provides you with DIRECTION & ?? FOCUS. So when you're feeling burnt out, use the opportunity to double-down on your personal brand. FOCUS on your expertise, your passion, your superpower. Those other "nice to do" things that aren't aligned with your personal brand? ?? STOP doing them! Of course, if your boss or another important stakeholder needs to you do something, that's a different story. But then again, perhaps this is an opportunity for you to communicate where you can truly add value - by focusing on your expertise, your passion, --your personal brand!

I strongly believe you cannot give of what you do not actually have. Feeling burnt out is a sign you are doing too much of something, so reevaluating your values and strength is an exercise that all must undergo periodically. It helps you realign your focus and channel your actions more purposefully with the knowledge of your abilities per season.

It’s all about the people that you are surrounded by and with!! You need those who will be honest and give you direct feedback, but also be supportive. If you find the right people, in areas you aren’t able to carry out certain tasks, they will help you pick it up (while not knocking you down)!! Mindset is also important. Be open to new thoughts, ideas, and items that may help you get through the burn out. You can’t keep doing the same thing and expect different results!!!

We live in such a fast-paced digital world that burnout has become commonplace. Reflecting on moments of burnout for myself and those around me has taught me that true resilience comes from embracing vulnerability. Sharing those challenges openly can strengthen your personal brand by fostering authenticity and connecting with a supportive community. This can not only help your personal brand, but more importantly, it can help inspire others in your circle who might be going through something similar. Let's continue to destigmatize burnout together by encouraging transparency and vulnerability.

The best way to identify your values are to take time, reflect and write it on a flipchart or whiteboard. You will see this every day as a reminder and this will be your game changer!

When it comes to boundaries there are 3 main steps to consider: 1) Establishing: This can include setting specific work hours, turning off notifications after hours, and not checking work-related emails on weekends. 2) Communicating: Explicitly stating to colleagues, clients, and loved ones what your boundaries are and how they can best respect them. 3) Enforcing: Making it a point to not deviate from the boundaries you set. Flexibility at times may be necessary, but overall, maintain boundaries as much as possible and don't allow anyone to overstep.

Communicating your needs and boundaries while maintaining your personal brand requires tact and clarity. 1 Clear, Direct Communication: Clearly express your boundaries in conversations, meetings, and emails to prevent misunderstandings. 2 Delegate/Outsource: If certain tasks aren't your strength or don't align with your brand, delegate or outsource them to someone better suited. This allows focus on tasks where you add the most value. 3 Storytelling: Share your journey, including how you’ve overcome past burnouts, which can create empathy and understanding.

Communicate the importance of setting boundaries and priorities to maintain overall well-being. Share how you manage your time effectively, establish work-life balance, and say 'no' when necessary. Setting clear boundaries reinforces your commitment to self-care and resilience, showcasing your ability to protect your mental and emotional well-being.

If you demand feedback from someone, and they don't feel safe, then they will give you feedback. However, this feedback will probably be very superficial. I am pleased when someone who is not in a position of power, gives me feedback that makes me uncomfortable. I think this is the time to REFLECT on what has been said with an open mind.

A personal brand is something that we develop throughout our life. When everything seems to be falling apart and you're burnt out, learning and new activities can inspire and push you to continue to grow. Just don't stand still. Take action. If you stand still and wait for change, it may happen, but will you be ready for it if you don't change yourself?

Find groups that can help you grow and keep you accountable. This could be involvement in a business association or an executive coach. Some executive coaches work with small groups of professionals who meet regularly and use this time as an exchange of ideas on key subjects or issues. It is an opportunity to seek professional insights, grow your network, and hold you accountable. I personally have benefitted from such groups and find strength and reassurance as a leader challenged with evolving issues in tech, HR, and branding.

It is very important to join a community of like-minded individuals. Connecting with those that are building brands as well is key. During times of burnout, it helps to connect and discuss ways to cope as well as just talk it out. Sometimes journaling helps as well but having those you trust and value is key to long-term success!

Prioritize self-care activities that align with your personal brand and values. For example, if your personal brand emphasizes health and wellness, make time for regular exercise, healthy meals, and relaxation techniques like yoga or meditation. You can also document these activities to use as content. As far as gratitude goes, there is something to be grateful for every day. Even if it's something as little as getting out of bed, be thankful for that. I'm a big fan of gratitude journaling, which consists of writing down at least one thing I'm grateful for daily. You'll be amazed at the impact these activities will have on your mental and physical well-being over time.

Join our DailySelfLoveCircle.com and start your day with honoring you. So often we begin and walk through our day pouring outwardly. When we instead decide to begin by speaking kindly about ourselves we change our brain chemistry.

In times of change and uncertainty, focus on the things you can control. YOUR ATTITUDE - it informs your mindset. How you respond to change and uncertainty is important and can either "feed the monster" (anxiety, stress, etc) or redirect it toward more productive activities. YOUR TIME - Make the most of your available time. Choose productive activities that can positively influence your mindset, like exercise or reading. Another suggestion - Schedule coffee meetings with people you admire and can learn from. Seek to understand what key things they did that made them successful. Use this to inform your vision for your future.

As you grow, change, and evolve so may your personal brand. Don't resist that. You may worry that your audience will not resonate with these shifts, but being true to yourself is paramount. The right people in your community will follow along on your journey.

Having a personal brand carries significant responsibilities. In my experience, these responsibilities are limitless and if I ever feel burnt out, it becomes crucial to share that with those who find inspiration in me. It's completely acceptable to acknowledge burnout, seek help, make lifestyle adjustments, and even embrace failures. Authenticity in a personal brand is a must which involves being vulnerable and revealing our true selves. While it takes courage to regain control of our lives, it also demonstrates resilience. As a personal brand, it's acceptable to make mistakes, experience burnout, and now, it's okay to stand up and maintain relatability with those who observe us. As a personal brand we emote as well and we cannot forget it.

Set yourself up for success before burnout happens by automating your workflow. This way even if you need to take some time off your systems are still running. If you would like help setting these workflow systems up or just want a strategy call to discuss how you can do this yourself visit our website at flowfinderlab.com!