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How can you use your personal brand to network in the virtual workplace?

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Networking is a crucial skill for any professional, especially in the virtual workplace where you may not have many opportunities to meet people face-to-face. However, networking online can be challenging if you don't have a clear and consistent personal brand that showcases your value, expertise, and personality. In this article, you will learn how to use your personal brand to network effectively in the virtual workplace and build meaningful relationships with your colleagues, clients, and potential partners.

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Rhys Knight

Head of Marketing @ Linked VA | Content & Digital Strategy

1 Define your personal brand

Your personal brand is the impression you create and the reputation you build through your online presence, communication, and actions. It reflects your values, skills, goals, and passions, and it helps you stand out from the crowd and attract the right opportunities. To define your personal brand, you need to identify your unique selling proposition, your target audience, and your core message. You also need to align your personal brand with your professional goals and the expectations of your virtual workplace.

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Rhys Knight

Head of Marketing @ Linked VA | Content & Digital Strategy
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In my experience, understanding your personal brand and ‘living’ it consistently is the most difficult and most important part of this process. There are loads of tools, but the most important part of this process is you, thinking about who you are and what you know and what you represent. Keep the process fluid. Try. Fail. Try again.

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2 Optimize your online profile

Your online profile is the first thing that people will see when they search for you or interact with you online. It is your digital resume, portfolio, and business card, and it should convey your personal brand clearly and consistently. To optimize your online profile, you need to choose a suitable platform, such as LinkedIn, Twitter, or a personal website, and update it regularly with relevant and engaging content. You also need to use a professional photo, a catchy headline, a compelling summary, and keywords that match your personal brand and your industry.

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3 Engage with your network

Your network is the group of people who know you, trust you, and can help you achieve your goals. It includes your current and former colleagues, clients, mentors, peers, and influencers in your field. To engage with your network, you need to be proactive, helpful, and authentic. You can do this by sharing valuable insights, commenting on their posts, joining online communities, attending virtual events, and sending personalized messages. You also need to follow up with your contacts, show appreciation, and offer support.

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Rhys Knight

Head of Marketing @ Linked VA | Content & Digital Strategy
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I agree with the importance of engaging with your network, but with a caveat. Keep your contributions focused on your area of expertise. Where your personal brand lies. This is important online because if you’re contributing valuable information (even powerful information) outside of your core area it can become confusing.

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4 Expand your network

Your network is not static, but dynamic and evolving. You can always find new people to connect with and learn from, and who can benefit from your personal brand. To expand your network, you need to be strategic, curious, and respectful. You can do this by researching potential contacts, asking for introductions, reaching out with a clear purpose, and adding value to the conversation. You also need to be respectful of their time, privacy, and preferences, and avoid spamming, pitching, or ghosting.

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5 Showcase your expertise

Your expertise is the knowledge and skills that you have acquired and developed through your education, experience, and interests. It is what makes you a valuable and credible professional in your field, and it is part of your personal brand. To showcase your expertise, you need to be visible, confident, and generous. You can do this by creating and sharing original content, such as blog posts, podcasts, videos, or ebooks, that demonstrate your insights, opinions, and solutions. You also need to participate in discussions, answer questions, and give feedback.

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6 Express your personality

Your personality is the combination of traits, attitudes, and behaviors that make you who you are. It is what makes you unique and memorable, and it is part of your personal brand. To express your personality, you need to be authentic, relatable, and positive. You can do this by using your voice, tone, and style, adding humor, emotion, and stories, and showing your interests, hobbies, and values. You also need to be respectful, empathetic, and open-minded, and avoid being rude, arrogant, or offensive.

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Rhys Knight

Head of Marketing @ Linked VA | Content & Digital Strategy
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And define your personality. Obviously you already have one, but take the time to define its characteristics, the way you communicate, what you believe in, how you respond in a disagreement. Paint a picture for yourself - it’ll be easier for you when creating content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use your personal brand to network in the virtual workplace?

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2

3

4

5

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7

1 Define your personal brand

2 Optimize your online profile

3 Engage with your network

4 Expand your network

5 Showcase your expertise

6 Express your personality

7 Here’s what else to consider

Virtual Teams

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How can you use your personal brand to network in the virtual workplace?

1

2

3

4

5

6

7

1 Define your personal brand

2 Optimize your online profile

3 Engage with your network

4 Expand your network

5 Showcase your expertise

6 Express your personality

7 Here’s what else to consider

Virtual Teams

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