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How can you use your network map to find speaking or publishing opportunities?

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If you are passionate about philanthropy and want to share your insights and ideas with a wider audience, you might be looking for speaking or publishing opportunities. However, finding the right platforms and contacts can be challenging and time-consuming. One way to simplify this process is to use your network map, a visual representation of your professional and personal connections, to identify potential opportunities and reach out to them effectively. In this article, we will show you how to use your network map to find speaking or publishing opportunities in four steps.

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1 Step 1: Define your goals

Before you start searching for opportunities, you should have a clear understanding of what you want to accomplish and the strengths you have to offer. Ask yourself questions such as what your main message or topic is, what your objectives and outcomes are, and what your expertise is that makes you a credible and engaging speaker or writer. Additionally, consider the types of formats and channels that you prefer for speaking or publishing; for instance, do you like podcasts, webinars, blogs, magazines, or books? By defining your goals, you can narrow down your search and target more suitable opportunities.

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Joanne Oppelt, MHA, CNE, CDE, CNC

Nonprofit MoneyMaker, Author, Trainer, and Growth Consultant
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I am most successful when I work from my strengths. For example, I am a great writer and orator but come across as wooden on camera. So I gear the opportunities I go after to blogs and articles and audio podcasts instead of camera interviews. If I do an interview, I do it with only with an experienced interviewer who can guide the conversation and relax me.

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Steve James

SEO | Digital Marketing | Ideas | Events
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Your network also want to learn more. No matter where you are in your career, someone needs your help. Keep in contact with your network so that you can help them in the future. They will also help you!

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2 Step 2: Analyze your network map

Once you have defined your goals, you can use your network map to find potential opportunities and contacts. Your network map is a tool that helps you visualize and organize your existing relationships and identify gaps and opportunities. You can create your network map using various methods, such as online tools, spreadsheets, or mind maps. To use it effectively, analyze it in relation to your goals and ask yourself who the key influencers and decision-makers are in your field or industry; who the connectors and collaborators are that can introduce you to or partner with you on speaking or publishing opportunities; who the supporters and advocates are that can endorse or promote you for speaking or publishing opportunities; and who the potential audiences and customers are that can benefit from or be interested in your speaking or publishing content. By doing so, you will be able to identify the most valuable and strategic contacts and opportunities for you.

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Erinn Corbett-Wright, MS, CPC

Philanthropy @ Salesforce | Philly Biz Journal Rising Star Woman of Influence | City & State PA 40 Under 40 | JFF Corporate Innovation Council
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In addition to mapping connections and the companies they may be affiliated with, add another accountability measure by mapping which form of outreach you will use to reach these prospects. Building these connections or strengthening existing connections take time so mapping this in advance will enable you to stay the course.

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Andrea Nero, PhD

Harvard-Educated Historian of Science | Fortune 500 Data Collection and AI Consultant | Nonprofit Development & Advancement Expert | Nero Philanthropic Foundation President
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My first step: reach out to the places that gave me my education! High schools and colleges are more likely to let you come in and speak for free. You can use these experiences to ask a few major companies and nonprofits if you can come speak—initially for free, but word travels (especially if you share good content online including pictures of your speaking engagements) and, as you network, you can line up paid opportunities.

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3 Step 3: Update and expand your network map

Analyzing your network map might reveal the need to update or expand it to include more relevant and diverse contacts and opportunities. To do this, you can update existing contacts with their current roles, interests, and needs. This information can be found through social media, newsletters, or online databases. Additionally, you can expand your network by adding new contacts that match your goals and criteria. Platforms, events, referrals, or cold outreach are all useful for finding and connecting with them. Furthermore, it is important to categorize contacts by their level of influence, engagement, and alignment with your goals. Color codes, labels, or symbols can be used for this purpose. Lastly, prioritize contacts by their potential impact, urgency, and feasibility for speaking or publishing opportunities. A scoring system, a matrix, or a ranking can help with this task. Ultimately, updating and expanding your network map will create a more accurate and comprehensive picture of your network and opportunities.

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4 Step 4: Communicate and follow up with your contacts

The final step is to communicate and follow up with your contacts to pitch your speaking or publishing ideas and secure your opportunities. You should customize your communication to each contact based on their profile, preferences, and needs. Crafting your pitch to highlight your value proposition, credentials, and relevance to their goals and audience is key. Follow up with them regularly and respectfully until you get a response or a confirmation. Don't forget to thank them for their time, interest, and support and maintain a positive and professional relationship with them. By doing this, you will increase your chances of getting speaking or publishing opportunities and building long-term relationships with them.

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Joanne Oppelt, MHA, CNE, CDE, CNC

Nonprofit MoneyMaker, Author, Trainer, and Growth Consultant
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Before you pitch your ideas to a new contact, develop a relationship with them first. Ask questions and listen to their responses. Meet a need of theirs before asking them to meet a need of yours. Build a mutually beneficial relationship.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Benjamin Mohler ACFRE
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Here is a simple, but effective approach: Think back to an earlier stage in your career, perhaps 5 years or 10 years in. Define different obstacles you had to overcome. Develop practical solutions that speak to those obstacles. Identify networks and channels where your former self would now be looking for solutions. Perhaps it’s a professional association or a small community group focused on a specific problem. Identify who in your network is engaged with those groups or can connect you with them. Make a sincere offer to share your experience and wisdom with those groups. Over time, you’ll become known… not as someone that is looking for speaking roles, but is looking to help others. This will establish your network of advocates.

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How can you use your network map to find speaking or publishing opportunities?

1

2

3

4

5

1 Step 1: Define your goals

2 Step 2: Analyze your network map

3 Step 3: Update and expand your network map

4 Step 4: Communicate and follow up with your contacts

5 Here’s what else to consider

Philanthropy

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How can you use your network map to find speaking or publishing opportunities?

1

2

3

4

5

1 Step 1: Define your goals

2 Step 2: Analyze your network map

3 Step 3: Update and expand your network map

4 Step 4: Communicate and follow up with your contacts

5 Here’s what else to consider

Philanthropy

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