How can you use your network to find sync licensing and placement opportunities in TV, film, and media?

由人工智能和领英社区提供技术支持

Sync licensing and placement are two of the most lucrative and exciting ways to get your music heard by a wider audience and generate income from your work. However, finding the right opportunities and pitching your songs effectively can be challenging, especially in a competitive and saturated market. That's why having a strong network of contacts and collaborators in the music industry can be a game-changer for your sync career. In this article, you'll learn how to use your network to find sync licensing and placement opportunities in TV, film, and media, and how to leverage your relationships to increase your chances of success.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Identify your target markets

Before you start reaching out to your network, you need to have a clear idea of what kind of sync opportunities you're looking for and what kind of music you have to offer. Do some research on the current trends and demands in the TV, film, and media sectors, and identify the genres, styles, moods, and themes that suit your music. You can also use platforms like Tunefind, IMDb, or YouTube to discover what shows, movies, or ads are using music similar to yours, and who are the music supervisors, producers, or directors behind them.

添加您的观点

ESTANIS FIGUEROA

Gerente A&R @ Universal Music México
举报内容
This might be one of the hardest rooms to get in... sync licensing and placement opportunities in TV, film, and media is a tough accomplishment to acquire. Contacting actual producers, editors, music supervisors etc on social media might be a good way to start. Having a song sample reel ready to showcase and send, is also crucial and very recommendable.

已翻译

赞

2 Connect with music supervisors and decision-makers

Music supervisors are the key gatekeepers and influencers in the sync licensing and placement process. They are responsible for selecting, licensing, and placing music in TV, film, and media projects, and they often have a network of trusted sources and contacts to find the right music for their needs. To get on their radar, you need to connect with them in a professional and respectful way, and show them that you have relevant and high-quality music for their projects. You can use your network to get referrals, introductions, or recommendations from people who already have a relationship with them, such as other artists, producers, managers, publishers, or sync agents. You can also attend industry events, conferences, panels, or workshops where music supervisors are present or speaking, and try to make a good impression and exchange contact information.

添加您的观点

Dave Chase

Music Director for hire // Ex-Burberry Head of Music for Christopher Bailey // Open to new projects + permanent roles // Founder, LSTNR.co // Music Supervisor, Licensing, Talent Booking, Curation // Luxury Brand Music
举报内容
Always be polite, concise and research the supervisors previous work. Share music that you feel fits and showcase and openness and willingness to work quickly and flexibly. Share your music via DISCO if you can with all metadata in place. Don't be offended if they don't often get in touch (they're pretty busy!), but gently share updates from time to time to remind them that you are a great partner to them.

已翻译

赞
Kristian Pando

Current Student | Sound Designer
举报内容
Of course attending events can definitely be easy with connecting with others in the industry and building those relationships but what if you don't live anywhere where you can actually go to these events?? I've wondered this myself for a long time and even felt like it was impossible. That's till I started building friendships on LinkedIn. When I started my LinkedIn I found others like myself and started to connect with them. You can meet a lot of great people and it's crazy how everyone is connected!

已翻译

赞

3 Build relationships with other artists and collaborators

Another way to use your network to find sync licensing and placement opportunities is to collaborate with other artists and creators who share your vision and goals. By working with other musicians, producers, songwriters, or composers, you can expand your musical range, diversity, and quality, and create more sync-friendly songs that appeal to different markets and audiences. You can also leverage each other's networks, contacts, and platforms to promote your music and pitch it to potential sync clients. You can find collaborators through online platforms, communities, forums, or groups that focus on sync music, or through referrals, recommendations, or word-of-mouth from your existing network.

添加您的观点

?? Gregory Dunnigan, Sr.

Experienced Music Producer & Composer | Expert in Multi-Media Music Production | Crafting Unique Soundscapes for Film, TV, and Digital Media ??
举报内容
Offer your skills and expertise to other artists in exchange for collaboration opportunities. Whether it's providing instrumental tracks, offering vocal features, or sharing your production knowledge, contributing your talents can help you establish valuable relationships and collaborations.

已翻译

赞

4 Showcase your music online and offline

To increase your chances of finding sync licensing and placement opportunities, you need to showcase your music online and offline in a way that attracts attention and interest from sync clients and fans. You can use your network to get exposure, feedback, and support for your music, and to spread the word about your sync goals and achievements. You can also use your network to find opportunities to perform your music live, or to submit it to sync-focused platforms, playlists, blogs, podcasts, or competitions. By showcasing your music online and offline, you can demonstrate your professionalism, creativity, and versatility, and build your reputation and credibility as a sync artist.

添加您的观点

Andrew Potterton

Senior Lecturer at Leeds Conservatoire
举报内容
In my experience I have found the DISCO platform the most useful for this purpose. Metadata is ready, songs can be streamed or downloaded, and composer and rights holder info and tags are managed well on this system.

已翻译

赞
?? Gregory Dunnigan, Sr.

Experienced Music Producer & Composer | Expert in Multi-Media Music Production | Crafting Unique Soundscapes for Film, TV, and Digital Media ??
举报内容
Create alternate versions of your music specifically tailored for sync licensing purposes. This may include instrumental versions, shorter edits, or variations with different moods or tempos, making your music more versatile and suitable for a wide range of sync opportunities.

已翻译

赞

5 Follow up and follow through

One of the most important aspects of using your network to find sync licensing and placement opportunities is to follow up and follow through with your contacts and clients. You need to maintain regular and respectful communication with the people who can help you or hire you for sync projects, and show them that you're reliable, responsive, and enthusiastic. You also need to deliver on your promises, meet your deadlines, and follow the guidelines and requirements of each sync project. By following up and following through, you can build trust, rapport, and loyalty with your network, and increase your chances of getting repeat business, referrals, or testimonials.

添加您的观点

Jessica Mu?iz, MFA

Founder/CEO, NIZCO MUSIC & Assistant Professor of Music Business. I help musicians compose their careers to their own B.E.A.T.
举报内容
This is true. It is important to be professional, communicate effectively, and deliver on your promise, even if your track is not selected in the end. This has happened to me numerous times. It doesn't mean that the track is "bad." Sometimes music ideas for creative briefs change, even at the last minute. Don't take it personally. In my experience, when I've built a relationship with one filmmaker/supervisor, that person recommends me to someone else which allows for my network to grow.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Music Industry

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use your network to find sync licensing and placement opportunities in TV, film, and media?

1

2

3

4

5

6

1 Identify your target markets

2 Connect with music supervisors and decision-makers

3 Build relationships with other artists and collaborators

4 Showcase your music online and offline

5 Follow up and follow through

6 Here’s what else to consider

Music Industry

给文章评分

感谢您的反馈

更多Music Industry相关文章

更多相关阅读内容