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How can you use your franchise network to solve common problems?

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Franchising is a popular business model that allows entrepreneurs to leverage the reputation, systems, and support of an established brand. However, franchising also comes with its own set of challenges, such as maintaining quality standards, complying with regulations, and competing with other franchisees. Fortunately, you don't have to face these problems alone. You can use your franchise network to solve common problems and improve your performance. Here are some ways to do that.

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1 Connect with other franchisees

One of the benefits of franchising is that you are part of a network of like-minded business owners who share the same goals and values. You can connect with other franchisees through online platforms, social media groups, newsletters, or events organized by the franchisor or the franchise association. By communicating with your peers, you can exchange ideas, tips, best practices, feedback, and referrals. You can also learn from their successes and mistakes, and avoid reinventing the wheel.

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Joel Libava

? Author of two transformative franchise books | Trusted Franchise Ownership Advisor for 23 years who teaches aspiring franchise owners exactly how to research and buy a franchise | Franchise Brand Amplifier/Writer
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You know those franchisees you called when you were doing your due diligence? If you played your cards right, and befriended some of them, and you become a franchisee of that franchise, you have a jump start on your own personal franchise network. Tip: call each of them after you launch your franchise business, and thank them for their help and ask them if it's okay to call them for ideas and/or if you're experiencing problems. Why? Because they can help you a lot. Both at the beginning and well into the future.

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Brandon Wilson, CFE

Senior Franchise Consultant @ The Perfect Franchise | Certified Franchise Executive (CFE)
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Connecting with other franchisees in your brand can be one of the biggest benefits of joining a franchise. You want to make sure the brand you join has the right infrastructure and corporate support in place but being able to hear what is working & not working in real time from other operators running the same business as you in different parts of the country is a huge value add! Ideally, the franchisor will have ways to help facilitate connection between owners whether through social media groups, intranet forums, peer groups, franchise advisory councils or a combination of these. As a franchisee, you should also be proactive in forming relationships with other zees. Initial training & annual conventions are a great starting point.

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2 Collaborate on marketing campaigns

Marketing is essential for attracting and retaining customers, but it can also be costly and time-consuming. Instead of doing it alone, you can collaborate with other franchisees in your area or region to launch joint marketing campaigns. This way, you can pool your resources, split the costs, and increase your reach and exposure. You can also leverage the collective power of your network to negotiate better deals with suppliers, media outlets, or influencers.

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Brandon Wilson, CFE

Senior Franchise Consultant @ The Perfect Franchise | Certified Franchise Executive (CFE)
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Leveraging the power of franchisees in neighboring territories (or the same metro area) can be a great way to boost brand awareness. While it will vary by brand and industry, some examples I have seen franchisees split costs on to gain larger exposure: - Radio campaigns in the metro - Local/ metro area sponsorships - Billboards on major thoroughfares - Exhibiting at local/ metro area trade shows or industry events Increased brand presence from multiple owners operating in neighboring territories generally boosts exposure and customer awareness for everybody. "Rising tide lifts all boats."

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3 Seek support from the franchisor

Another advantage of franchising is that you have access to the support and guidance of the franchisor. The franchisor is responsible for providing you with training, manuals, tools, systems, and updates that help you run your business effectively and efficiently. You can seek support from the franchisor whenever you encounter a problem that you cannot solve on your own, or when you need advice on how to improve your operations, sales, or customer service. The franchisor may also offer you mentoring, coaching, or consulting services.

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4 Participate in innovation initiatives

Franchising is not a static business model. It requires constant innovation and adaptation to changing customer needs, market trends, and competitive pressures. You can participate in innovation initiatives that are initiated by the franchisor or by other franchisees. For example, you can suggest new products, services, processes, or technologies that can enhance your value proposition, increase your efficiency, or reduce your costs. You can also test new concepts, pilot new programs, or provide feedback on existing ones.

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5 Join or form a franchise advisory council

A franchise advisory council is a group of elected or appointed franchisees who represent the interests and opinions of the franchise network. The council acts as a liaison between the franchisees and the franchisor, and provides input on various aspects of the franchise system, such as policies, standards, strategies, goals, and issues. By joining or forming a franchise advisory council, you can have a voice in the decision-making process, influence the direction of the franchise system, and resolve conflicts or disputes.

Franchising is a rewarding and profitable way to start or grow your own business. But it also comes with its own challenges and problems. By using your franchise network to solve common problems, you can overcome these difficulties, enhance your performance, and achieve your goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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John W. Francis

Helping business owners improve results & reduce risks by providing level-headed expertise?? ZorForum? Mastermind Franchisee??FRANCHISING Expert ??Board Member??Advisor??Investor??Mentor??Founding Father, Fathers Eve?
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Look to the Franchisor for a mentorship program, connect new or struggling franchisee owners with mature successful owners, who can share experiences and perspectives. Ask about franchisee peer groups in the brand. Typically these are organized and facilitated inside the brand by the franchisor. Gather 5 +/- franchisee owners working together, helping each other in and organized structure. If you are a franchisor, and looking for advice and perspective, seek out a mentor from a non-competitive brand. Consider joining a peer group or mastermind for franchisors, I am an operator for ZorForum which provides this service to franchisor executives.

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How can you use your franchise network to solve common problems?

1

2

3

4

5

6

1 Connect with other franchisees

2 Collaborate on marketing campaigns

3 Seek support from the franchisor

4 Participate in innovation initiatives

5 Join or form a franchise advisory council

6 Here’s what else to consider

Franchising

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How can you use your franchise network to solve common problems?

1

2

3

4

5

6

1 Connect with other franchisees

2 Collaborate on marketing campaigns

3 Seek support from the franchisor

4 Participate in innovation initiatives

5 Join or form a franchise advisory council

6 Here’s what else to consider

Franchising

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