How can you use your expertise in aircraft leasing to attract new airlines and routes to your airport?

Look into the fleet profile of an airline to determine if their plans can coincide with your airport's objectives. Even if the airline currently does not have the right aircraft to operate nonstop to your airport, can they do it via a one stop solution? Additionally, many do not track the fleet transactions of an airline (how many aircraft are going off-lease, retirement etc). Such background information is helpful as it will allow you to have better conversations with airlines.

An airline's choice to operate from an airport is influenced by various factors, including strategic location, passenger demand, and existing infrastructure. Leasing considerations can further impact this decision. So, if Airport make good relationships with with leasing companies and understand market trends, it helps them to get more airlines.

By focusing on understanding the airlines needs. We offer flexible leasing solutions tailored to their fleet requirements and operational preferences. By providing cost-effective options and operational support, we aim to enhance their efficiency. Collaborative planning, sharing market insights, and aligning incentives ensure a partnership that meets both our goals. Regular communication helps us stay responsive to their evolving needs, making our airport an attractive choice for their operations.

Different airports will have different strengths. For cities with several airports, cost of operations may be a differentiating factor. However, one interesting case study was one of an airport that looks beyond its natural characteristics (this airport did not have the best location, relatively high cost of operation compared to neighbours) but was able to carve its own position as a good transfer hub by focusing on providing a very good transit experience for passengers. They were also very welcoming of all airlines (which may not be the case for all airports), thus building up a very vibrant portfolio of airlines which further helped them to promote passengers transiting onto various airlines.

We showcase our airport by emphasizing its strategic location, efficient operations, and tailored services. Highlighting modern infrastructure, cost-effectiveness, and passenger-friendly features, we create a compelling narrative. Utilizing data-backed insights, we demonstrate market demand and growth potential. Engaging in industry events, targeted marketing, and collaborative planning, we aim to make our airport the preferred choice for airlines, emphasizing the unique advantages it offers.

Creating win-win scenarios involves offering tailored leasing solutions that align with airlines' needs, optimizing operational efficiency, and providing cost-effective services. By collaborating on route planning, sharing market insights, and aligning financial incentives, we ensure mutual profitability. Open communication, flexibility in contracts, and a focus on enhancing the overall passenger experience contribute to a partnership where both the airport and airlines thrive.

Its easy to fall into the "zero-sum" game trap where for me to win, the other party must lose. Focus on how you can GROW the pie together and not just taking away existing resources or market share. For example, its might be better for the airport and airline to jointly invest in marketing efforts or even developing more operations at the airport so that it becomes a secondary hub of the airline. Such moves can dramatically shift the business case and capture revenue which was not available in the first place.

To attract new airlines and routes, use your knowledge in aircraft leasing to create enticing packages. Build relationships with leasing companies, offer financial incentives, and showcase your airport's strengths. Invest in infrastructure, collaborate with industry partners, and market unique selling points. Tailor your approach based on market trends and potential passenger demand, attending industry events to network and raise awareness. With a strategic and personalized approach, make your airport an appealing choice for airlines looking to expand.