How can you use your corporate podcast to support crisis communication?

1 Why podcasting?

Podcasting is a powerful medium for delivering your message to your audience in a personal and authentic way. Podcasts can help you build trust, credibility, and rapport with your listeners, as well as showcase your expertise and thought leadership. Podcasts can also reach people who are busy, mobile, or prefer audio over text. By podcasting, you can create a direct and intimate connection with your stakeholders, and keep them informed and engaged during a crisis.

4 How to distribute your podcast

Once you have produced your podcast, you need to distribute it to your audience effectively. You need to choose a platform or a service that can host and syndicate your podcast to different directories and apps, such as iTunes, Spotify, Google Podcasts, or Stitcher. You also need to promote your podcast to your existing communication channels and networks, such as your website, email newsletter, social media, or intranet. You can use teasers, trailers, or highlights to attract and entice your listeners.

5 How to engage your audience

One of the benefits of podcasting is that it can create a two-way communication with your audience. You can use your podcast to invite feedback, questions, comments, or suggestions from your listeners, and address them in your next episode or in another channel. You can also use your podcast to encourage action, participation, or collaboration from your audience, such as asking them to share their stories, experiences, or opinions, or to join a community, a campaign, or a project. By engaging your audience, you can create a sense of belonging, loyalty, and advocacy.

6 How to improve your podcast

Finally, you need to monitor and evaluate your podcast performance and impact. You need to track and analyze some metrics, such as downloads, listens, reviews, ratings, or subscriptions. You also need to collect and analyze some feedback, such as surveys, polls, interviews, or testimonials. You can use this data and information to identify your strengths, weaknesses, opportunities, and threats, and to make adjustments and improvements to your podcast. You can also use this data and information to demonstrate your value and results to your stakeholders.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?