How can you use your Content Management skills to start a business?

"It's not important to become something for everyone, instead, focus on becoming everything for someone" ????Find a set of audience, identify the TAM (total addressible market). ????Understand what do they need to know about. ????Give them the information they are looking for. ???? eg:- in case of Neil Patel, he understood what the audience was lacking what he was good at. A perfect marriage of both led to supreme growth of his personal brand.

You don't need to identify a niche. You are the niche. The core problem of your life is your niche. For example, if you are an overweight person today and you're focused only on getting six pack abs in the next 365 days, your mission is your niche.

The first thing to do is a skill audit for yourself. There are many services one can offer in content management, which are you more comfortable with and love doing? You need to be able to know that which you will keep doing especially when business is just picking up. Stay with that and become a master at that.

Your portfolio is built by working for FREE. Don't feel shy to work for FREE. For example, if you're a video editor, you can edit youtube videos of podcasts and show how you can edit them in a 10x better way than how they are currently editing their videos.

This requires some convincing power. Start with small businesses to scale up. Many business owners might tell you that they don't think they require content management. Learn to convince them how it is important and worth every Rupee of their investment. Go on to highlight your portfolio as to how you can help them with consumer engagement.

Promote your business in communities too. Many people think that you promote your business only on social media and blogs. But, apart from that, go to communities, go to events and talk to more people about your business and it is easier to build trust in smaller online communities and events than it is to build trust on social media platforms.

I agree that tools are very important, but the mistake many people make is that they end up using many tools for simple use cases. The best thing one can do is to pick one tool and use it for every use case out there.

The best way to learn content creation is to be better at content consumption and be friends with other content creators out there. Consume content that helps you understand what is working these days in the market and what is not, and build quality professional relationships with other creators to understand what is working for them, what is not, and how to get better at creation and managing content creation systems.

There is one major aspect, establish youe business identity. Register your business name, create a logo, put together your brand guidelines such as brand colour, typography, and your brand assets. This distinguish you when your content is seen. It is your identity. Also craft a brand purpose in line with your vision and goals.