How can you use your board members and volunteers to expand your donor network?

1 Identify your champions

The first step is to identify which board members and volunteers are most willing and able to help you with fundraising. You can do this by surveying them, asking them about their interests, goals, and connections, and observing their involvement and enthusiasm. Look for those who have a strong personal story, a clear understanding of your impact, and a positive attitude. These are your champions who can advocate for your nonprofit and inspire others to give.

2 Provide training and support

The next step is to provide your champions with the training and support they need to be effective fundraisers. You can do this by offering them workshops, webinars, or coaching sessions on how to communicate your value proposition, how to make an ask, how to handle objections, and how to follow up. You can also provide them with tools and resources, such as brochures, flyers, videos, or online platforms, that they can use to share your message and solicit donations. Make sure to check in with them regularly, offer feedback, and celebrate their successes.

3 Connect them with prospects

The third step is to connect your champions with prospects who might be interested in your cause. You can do this by asking them to tap into their existing networks, such as their friends, family, colleagues, or clients, and invite them to events, meetings, or tours. You can also help them identify new prospects, such as their neighbors, alumni, or members of their clubs or associations, and introduce them to your nonprofit. You can also use social media, email, or phone calls to reach out to potential donors and ask your champions to endorse or refer you.

4 Involve them in stewardship

The final step is to involve your champions in stewardship, which is the process of building and maintaining relationships with your donors. You can do this by asking them to thank your donors personally, either by sending a card, making a call, or visiting them. You can also ask them to update your donors on your progress, impact, and challenges, and invite them to participate in your activities or programs. You can also ask them to solicit feedback, suggestions, or testimonials from your donors, and share them with you and your staff.

By using your board members and volunteers to expand your donor network, you can increase your fundraising capacity, reach, and credibility. You can also empower your champions to feel more engaged, valued, and fulfilled in their roles. Remember to appreciate and acknowledge their contributions, and keep them motivated and inspired by your vision and mission.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?