登录查看更多内容

How can you use web push notifications to stay top of mind with your niche audience?

由人工智能和领英社区提供技术支持

Web push notifications are messages that pop up on your browser or device when you visit a website or app that has them enabled. They are a powerful way to engage your niche audience, who are interested in your content and products, and keep them coming back for more. In this article, you will learn how to use web push notifications to stay top of mind with your niche audience and boost your content creation efforts.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Abdul Rehman

Founder & CEO @ AbodDigital | SEO Consultant To Increase Your Traffic and Revenue ?? Helped 200+ Startups and…
Akansha Sahgal

Marketing Professional | Social Media and Business Strategies for Individuals & Businesses | Owner- Fashion 'n' Fiesta

1 Why web push notifications?

Web push notifications have several advantages over other communication channels, such as email, social media, or SMS. First, they are easy to set up and send, without requiring any personal information from your subscribers. Second, they are highly visible and timely, as they appear on the screen of your audience when they are online, without getting lost in spam folders or crowded feeds. Third, they are interactive and customizable, as you can tailor them to your niche audience's preferences, needs, and actions.

添加您的观点

Abdul Rehman

Founder & CEO @ AbodDigital | SEO Consultant To Increase Your Traffic and Revenue ?? Helped 200+ Startups and Businesses Achieve Million-Dollar Success
举报内容
From my perspective, regularly share valuable updates, exclusive content, and time-sensitive offers to stay on top of mind. It's a subtle yet effective way to maintain a connection, fostering engagement and ensuring your brand is always in the spotlight when it matters.

已翻译

赞
Akansha Sahgal

Marketing Professional | Social Media and Business Strategies for Individuals & Businesses | Owner- Fashion 'n' Fiesta
举报内容
Push notifications have another great benefit that you can easily send them based on real time happenings with bare minimum efforts. Rains have started and your product aligns with the weather, a quick notification can be created and sent in a matter of 15-20 mins.

已翻译

赞

2 How to create web push notifications?

To create web push notifications, you need to use a web push service, such as OneSignal, PushEngage, or PushCrew, that provides you with the tools and features to design, send, and track your notifications. You also need to add a code snippet to your website or app that asks your visitors to opt-in to receive your notifications. Once you have your subscribers, you can create and send web push notifications from your web push service dashboard, where you can also segment your audience, schedule your notifications, and monitor your performance.

添加您的观点

Myilraj G

? Blogger-Turned-Entrepreneur |-| Content Writer |-| SEO Specialist — ? Grow your business organically & show on first page in 8 months — ? I empower bloggers to turn their passion into profitable business
举报内容
Web push notifications can be an effective way to reach our followers before other marketing campaigns reach them. They allow users to visit our new content, increase engagement, and repeatedly bring them back to your blog. Several push notification services allow bloggers and webmasters to send updates as and when available. PurhEngage, PushCrew, and OneSignal are the popular brands to choose from. Create an account and follow the instructions to set up a service. Add the code to your website or blog and configure to send accordingly to your subscribers.

已翻译

赞

3 What to include in web push notifications?

To ensure your web push notifications are relevant, valuable, and engaging for your niche audience, you should include a catchy title that grabs attention and summarizes the main message, a concise body that delivers the key information and a clear call to action, an appealing image that supports the message and enhances the visual appeal, and a URL that links to your website or app. By including these elements in your notifications, you can create an engaging experience for your audience.

添加您的观点

Akansha Sahgal

Marketing Professional | Social Media and Business Strategies for Individuals & Businesses | Owner- Fashion 'n' Fiesta
举报内容
While creating the elements of your web push notifications, ensure that you stay true to your brand tone and colors. If the whole vibe is fun and frolic then ensure to maintain the same while sending the push notifications. Also, try and make them as personalized as possible and this can only be done when you have segregated your TA in the right way. For example, Zomato many times sends notifications based on the weather of a particular city. So this way it is able to personalize it for audience at different locations.

已翻译

赞

4 When to send web push notifications?

Timing your web push notifications is essential to their success. You should aim to send them when your niche audience is most likely to view and act on them, without causing disruption or annoyance. To find the optimal time to send notifications, you must consider the location, time zone, and behavior patterns of your niche audience, as well as your content creation goals. Additionally, the type of content you are sending (breaking news, evergreen content, etc.) and the analytics and insights from your web push service (open rates, click-through rates, unsubscribe rates) should also be taken into consideration.

添加您的观点

Myilraj G

? Blogger-Turned-Entrepreneur |-| Content Writer |-| SEO Specialist — ? Grow your business organically & show on first page in 8 months — ? I empower bloggers to turn their passion into profitable business
举报内容
The timing of your push notifications can significantly impact their effectiveness. First, analyze your subscriber's timezone. Consider sending notifications by analyzing their most active online time. Study your audience's behavior and understand their active time. It helps you leverage most engagement and response time.

已翻译

赞

5 How to test and optimize web push notifications?

To ensure that your web push notifications are delivering the best results for your niche audience and your content creation strategy, you should test and optimize them regularly. You should experiment with different elements of your notifications, such as the title, body, image, URL, and timing, and compare their performance using A/B testing or multivariate testing. You should also analyze the data and feedback from your web push service and your website or app analytics, and make adjustments based on your findings.

添加您的观点

Shariq Mohamed Yusuf

Content Writer | Specialising in Content Strategy, SEO, and Creative Storytelling
举报内容
Go beyond A/B testing. Sure, split-testing headlines is great, but dive deeper! Segment your audience by website interests or past notification clicks and tailor content accordingly. Imagine sending food blog updates only to users who clicked on a recipe earlier, or offering exclusive travel deals to those who browsed vacation packages. This hyper-personalization skyrockets click-through rates. Then, track which segments engage best with what type of content (promotions, news, new arrivals) and optimize future notification blasts for maximum impact. It's like sending VIP invites instead of generic flyers, ensuring your message resonates in every inbox.

已翻译

赞

6 How to grow your web push notification subscribers?

Growing your web push notification subscribers is essential to staying top of mind with your niche audience and increasing your content reach and impact. To do this, you should promote the benefits of subscribing to your notifications, such as exclusive content, offers, or updates. Additionally, create a compelling opt-in prompt that captures interest and invites action, such as a slide-in box, a pop-up window, or a floating bar. Segmenting your audience and personalizing your opt-in prompt based on their characteristics can also be beneficial. Lastly, offering incentives or rewards for subscribing to your notifications, such as a free ebook, a coupon, or a contest entry can help you grow your list of subscribers.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Content Creation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use web push notifications to stay top of mind with your niche audience?

1

2

3

4

5

6

7

1 Why web push notifications?

2 How to create web push notifications?

3 What to include in web push notifications?

4 When to send web push notifications?

5 How to test and optimize web push notifications?

6 How to grow your web push notification subscribers?

7 Here’s what else to consider

Content Creation

给文章评分

感谢您的反馈

更多Content Creation相关文章

更多相关阅读内容