How can you use web content writing tools to optimize for Google Top Stories Schema?

1 What is Google Top Stories Schema?

Google Top Stories Schema is a type of structured data markup that tells Google how to display your content in the Top Stories carousel. It includes information such as the headline, image, date, author, and publisher of your article. You can use JSON-LD, RDFa, or Microdata formats to add this markup to your web pages. Google recommends using JSON-LD as it is the most user-friendly and easy to update.

3 How to use web content writing tools for headlines?

One of the most important aspects of your content for Google Top Stories Schema is your headline. Your headline should be clear, concise, and compelling, and it should include your main keyword and a hook that grabs the reader's attention. You can use web content writing tools such as Headline Analyzer, CoSchedule, or Sharethrough to generate and evaluate your headlines based on criteria such as word balance, sentiment, length, and click-through rate. These tools can also suggest alternative headlines or ways to improve your existing ones.

5 How to use web content writing tools for media optimization?

The final element that can boost your content's chances of appearing in Google Top Stories Schema is your media optimization. Your media elements, such as images, videos, or audio clips, should be relevant, high-quality, and properly formatted for the web. You can use web content writing tools such as Canva, Lumen5, or Audacity to create and edit your media elements according to Google's specifications and best practices. These tools can also help you optimize your media elements for speed, size, and accessibility.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?