Optimizing your video for SEO and distribution is essential to reach and attract your target audience. This requires using relevant keywords in your title, description, tags, and captions, as well as creating a catchy thumbnail and a clear headline. Additionally, you should consider the right length and format for each platform and embed your video on your website, blog, or landing page. To maximize the reach of your video, you should also share it on social media, email, or press release and encourage your audience to comment, like, share, or subscribe.