How can you use video testimonials to showcase the benefits of your properties?

2 Prepare the questions

The next step is to prepare the questions that you will ask your customers in the video testimonials. You should focus on open-ended questions that elicit specific and positive responses, and that showcase the benefits of your properties. Examples include inquiring about how they found out about your property, what features or amenities they enjoy the most, how living in your property has improved their lifestyle, their experience with your company and team, and what they would say to someone considering buying or renting one of your properties.

3 Record the videos

The third step is to record the videos with your customers. You can use a professional videographer or a simple smartphone camera, depending on your budget and quality standards. You want to make sure that the videos are clear, audible, and well-lit, and that the customers are comfortable and relaxed. You can record the videos at your properties, at your customers' homes, or at a neutral location, depending on the context and the message. You can also use props, such as photos, brochures, or keys, to add visual interest and authenticity.

4 Edit the videos

The fourth step is to edit the videos to make them concise, engaging, and impactful. You want to cut out any irrelevant or redundant parts, and focus on the key messages and benefits of your properties. You can also add music, graphics, captions, or logos to enhance the videos and reinforce your brand identity. You should aim for videos that are between one and three minutes long, and that have a clear beginning, middle, and end.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?