How can you use video prospecting to engage prospects?

Beyond creating a human connection, video prospecting enables you to showcase your enthusiasm and energy in a way that text or email cannot. Your passion for the product or service becomes infectious, making the prospect more likely to engage.

Google is the world's No 1 search engine. Youtube is No 2. Proof that the medium of videos are a great engagement tool. Sales can now consider using AI tools to develop engaging & interactive videos to build their elevator pitches. Consider using LinkedIn's new Video Introduction feature on your profile if you are in sales to drive engagement on your profile. OpenAI's Sora could not have come at a better time. Video's are the future.

One thing I've found helpful is to standout from the crowd or SDRs reaching to their prospects (who are also my prospects) via InMail. This improves response rates, creates familiarity and ultimately creates more opportunities.

Video prospecting is a dynamic tool that personalizes the sales process. It allows sales reps to stand out in a crowded inbox by showcasing their personality and enthusiasm, which can often be lost in text-based communications. By embedding videos in emails or social messages, reps can demonstrate products or services in a more engaging way, and the visual element helps to build trust and rapport more effectively than traditional methods. Additionally, videos can be easily shared and rewatched, increasing the potential touchpoints with a prospect.

The biggest thing in video prospecting is that it allows you to be yourself more than any other medium. Don't overthink it, don't memorize a script, don't do 1000 takes. It should be short, conversational, funny (if that's your thing) and all about THEM.

An effective video is like a mini-story with a clear narrative. Begin with a brief introduction that hooks the viewer, follow with a concise body where you address the prospect's potential pain points or interests, and conclude with a compelling call to action.

Don't try too hard. Video messaging is a great tool, but it should sound conversational. Don't memorize, don't make it sound like a script, don't make it sound like a sales pitch. Be yourself, act like the person your reaching out to is sitting across the desk from you, and simply talk to them in a normal tone, with normal words, a little humor and a clear reason for your message.

Yes it's true that sending a video will help you stand out from many SDRs. However, your video still needs to be appropriate to be effective. To clarify, sending a video several minutes long and in a solid monologue likely won't land how you expect. Would you welcome a video like that? Instead, a good video should be concise, to the point, and contain relevant content for the person receiving the media. Try to aim for less than 30 seconds if possible, but 1 minute can also be acceptable if there is already familiarity with the prospect.

Video prospecting is a powerful tool because it allows for a personal touch that can differentiate your message in a crowded inbox. When planning your message, it's crucial to be concise and direct to respect your prospect's time. Personalization goes beyond using the prospect's name; it involves tailoring the content to their specific needs and demonstrating that you've done your homework. A confident demeanor and clear call to action can significantly increase your chances of getting a response. Remember, the goal is to start a conversation, not to close a sale in the first message.

Look and dress well, smile, be confident and energetic. Connect with the prospect, introduce yourself, and have a relevant pitch that ends with a question.

Nowadays, the majority of video prospecting platform share a mainstray of tools like: - Dual webcam and screen recording - Speaker notes - Basic video editing Vidyard and Loom have both worked for me, there are more out there too; most allow flexibility to record on a computer or mobile device.

Video prospecting is a powerful way to personalize outreach and stand out in a prospect's inbox or social feed. It's crucial to align your video messaging platform with where your prospects are most active and engaged. For B2B prospects, LinkedIn might be most effective, while consumer-focused audiences might respond better on platforms like Facebook or WhatsApp. Testing different platforms and tracking engagement metrics like open rates and play rates can help refine your strategy for better conversion rates.

A few days after sending videos, it's a good idea to check their analytics. You can see who watched the videos you sent, and seeing the percentage of the video they watched. If they only saw little of the video, you can infer that maybe the video was too long or not interesting for them. Sometimes a video may not even land in the inbox, so it can be a good idea to send a follow up email with only text to ask if they saw the video and signpost them towards it if not.

Video prospecting should be integrated into a broader, strategic sales cadence. Following up is crucial because it keeps the conversation going and helps build relationships. Tailoring the follow-up method to the prospect's preferences increases the likelihood of engagement. Analyzing performance data from video interactions can reveal insights into prospect behavior and preferences, enabling more personalized and effective follow-up strategies. This iterative process of outreach and analysis is key to refining sales tactics and improving conversion rates.

Apart from the various approaches we follow in Sales. Video Prospecting can help us personalize our approach towards the prospects. In the process of creating a video we lose track of time and we want to convey many things with excitement and it goes over a min or more than that. Been there done that. Creating a short story that the prospect can relate to is really important. Usually recommended 35-45 seconds length would do the work. Having a clear and concise message with a soft CTA will always work.

Here are concise tips to avoid common video prospecting mistakes: Ensure high audio and video quality. Personalize each video for the recipient. Keep videos short, ideally under 2 minutes. Provide value to the viewer. Include a clear call to action. Follow up consistently. Practice your delivery before recording. Analyze results to refine your approach. Build trust through authenticity. Optimize videos for search engines if sharing online.

Personalization is key. Avoid the 'one-size-fits-all' approach. Tailoring content to address specific prospect needs or interests not only shows that you’ve done your homework but also significantly increases the relevance and impact of your message.

Video prospecting is a dynamic tool that can significantly boost engagement rates when executed with precision. Personalization is key; a video tailored to the prospect's specific interests and needs can create a memorable interaction. It's also crucial to maintain a balance in video length—too brief may lack substance, while too lengthy can lead to disinterest. High-quality production and a clear call to action are non-negotiable elements for successful video prospecting. Tracking engagement metrics allows for continuous improvement of the strategy.

Video prospecting is a dynamic way to stand out in a prospect's inbox and humanize your sales approach. Personalized videos can boost email open rates and engagement by providing a face and voice to your message, fostering trust. When creating videos, focus on concise content that addresses the prospect's pain points and how your solution can help. Choose platforms that integrate well with your CRM and offer tracking capabilities. After sending, track engagement and follow up with a call or email referencing the video. Avoid generic messages and ensure good video quality to maintain professionalism.