How can you use video to promote your personal brand in direct sales?

1 Define your brand

Before you start creating videos, you need to have a clear idea of what your personal brand is and what you want to communicate. Your personal brand is the combination of your personality, values, skills, and passions that make you different from other direct sales representatives. Think about what makes you unique, what problems you solve, and what benefits you offer to your customers and prospects. Write down your brand statement, which is a concise summary of who you are, what you do, and why you do it. This will help you craft your video messages and stay consistent.

2 Choose your platforms

The next step is to decide where you want to share your videos and how you want to reach your audience. There are many platforms you can use, such as YouTube, Facebook, Instagram, TikTok, LinkedIn, or your own website or blog. Each platform has its own advantages and disadvantages, and you need to consider your goals, your target market, and your content strategy. For example, YouTube is great for long-form educational or entertaining videos, while Instagram is ideal for short and engaging clips. You can also use different platforms for different stages of your sales funnel, such as using Facebook to generate awareness, YouTube to build trust, and LinkedIn to close deals.

3 Plan your content

Once you have chosen your platforms, you need to plan your content and create a video calendar. You want to have a mix of different types of videos that serve different purposes and appeal to different audiences. For direct sales, some of the most popular types of videos are introduction videos, testimonial videos, how-to videos, behind-the-scenes videos, and live videos. Introduction videos are great for building rapport and credibility, as well as attracting new followers or subscribers. Testimonial videos are useful for social proof and generating referrals or leads. How-to videos can demonstrate your expertise and provide value and solutions. Behind-the-scenes videos show your personality and create authenticity and connection. Live videos are great for engagement and creating urgency and excitement.

4 Produce your videos

To create quality videos, you need to pay attention to some basic elements such as lighting, sound, camera, editing, and captions. Make sure you have enough light to illuminate your face and background without harsh shadows or glares. Ensure you have a clear and audible sound that is free of background noise or interference, and use a microphone if possible. Make sure your camera is stable and well-positioned to capture your best angle and frame, and use a tripod or stand if possible. Additionally, edit your videos to remove any errors, pauses, or irrelevant parts; use transitions, effects, or music to enhance them; and add captions to make them more accessible and SEO-friendly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?