How can you use user journey mapping to test design hypotheses?

You'll never go wrong in web design if you assume every human on Earth is: a) lazy b) self-centered c) kinda dumb So, design your website accordingly. - Minimize clicks for people to get anywhere they wanna go (because we're lazy.) - Make them feel like they're getting to choose a journey unique to themselves (because we're self-centered.) - Use big clear buttons with nice bright colors (because we're kinda dumb) Look at your website & ask yourself "Would a lazy person like this? How about a dumb one?" The iPod succeeded because it had one circle and one button. Is your website as friendly to dumb people as one big round button??? So - start by making what you NEED for your website, then constantly A/B test to make it dumb-friendly.

Top Level Traffic design hypothesis is like a Sherlock Holmes detective theory ???♀?, trying to predict how users will interact with the design based on certain changes or additions. By mapping out the user journey and testing these hypotheses, designers can gain insights into the effectiveness of their designs and make informed decisions. ??

When it comes to testing design hypotheses using user journey mapping, it's like having a crystal ball ?? for designers. Why test design hypotheses, you ask? Well, my curious friend ??, because we don't want to end up with a design that's as appealing as a pineapple on pizza ????. Testing helps us validate our assumptions and ensure we're on the right track. It's all about making sure our design decisions are as solid as Dwayne "The Rock" Johnson's biceps ??. So, let's map those Top Level Traffic user journeys and test away! ??

To embark on this Top Level Traffic adventure, start by identifying your target audience and their goals. Then, gather data through user research, surveys, and analytics to gain insights into their behaviours and pain points. ?? Next, plot out the different touchpoints and interactions users have with your product or service. This can be done using sticky notes, whiteboards, or specialized software. ?? Once you have the touchpoints mapped out, connect them to form a coherent narrative that represents the user's journey. ?? Don't forget to include emotions and motivations along the way! Finally, validate your user journey map by testing it with real users and iterating based on their feedback. ??

When it comes to Top Level Traffic using user journey mapping to test design hypotheses, ??? it's like having a treasure map ???? to uncover the hidden gems of user experience! User journey maps are powerful tools that visually depict the steps users take while interacting with a product or service. ?? They help designers understand the user's perspective, identify pain points, and discover opportunities for improvement.??

More Top Level Traffic tips: 1?? Identify your design hypotheses: Start by clearly defining the assumptions or ideas you want to test. These could be related to improving usability, increasing engagement, or enhancing overall satisfaction. 2?? Create a user journey map: Develop a detailed user journey map that represents the different stages of the user's interaction with your product or service. Include touchpoints, emotions, motivations, and pain points along the way. 3?? Analyse the map: Dive into the user journey map and analyse it thoroughly. Look for patterns, bottlenecks, and areas where your design hypotheses might come into play

Whether app or website, we want to guide users to a specific destination, but the guide we created is all in our heads. Therefore, mapping it out and then testing it against how a user actually operates helps us understand if what we assumed, or the scenario we made up is actually correct. Once tested, you go back, refine, and test again. It would help if you were refining, especially with products, when releasing new features. A good example would be Airbnb.