How can you use trend research to identify new marketing channels for luxury brands?

Trend analysis involves recognizing and examining data patterns to forecast future occurrences, like consumer behavior or business performance. Analysts utilize statistical methods to assess historical data for potential shifts over time. Termed as trend spotters, these analysts consider additional factors such as economic conditions, demographics, technology, and marketing strategies that might influence these changes.

Trend research can reveal a growing consumer preference for sustainable and ethical luxury products eg, partnering with eco-conscious influencers or utilizing platforms catering to consumers. It can uncover new market segments eg, luxury hotel brands collaborating with travel influencers to promote unique and luxurious travel experiences. It can reveal opportunities for luxury brands to develop new products eg, luxury fashion houses partnering with personalization-focused influencers to promote customized luxury products. It can also highlight the increasing influence of digital platforms in shaping consumer perceptions of luxury brands eg, luxury beauty brands collaborating with beauty influencers to create engaging digital content.

1. "As 3 principais tendências de moda em alta em 2023" - No Brasil, a moda vem passando por mudan?as e acompanhando tendências das principais capitais que inspiram estilistas, como Mil?o e Paris. 2. "Tendências do TikTok: como surgem as trends de moda, beleza e comportamento" - Descubra como as tendências virais de moda, beleza e comportamento ganham for?a no TikTok. 3. "Vermelho: inspire-se em looks com a cor que está em alta" - O vermelho tem se destacado cada vez mais no mundo da moda, de premia??es elegantes a produ??es casuais. 4. "As principais tendências de moda de rua para 2023" - De cal?as cargo a tops croppeds e pe?as oversized, muito do que está em alta na moda de rua para 2023 remete aos

Trend research is like being a style detective. It's all about diving into the changing world of what people want and why. This detective work looks at shifts in consumer behavior and values over time, helping you understand what drives these changes. It's key for spotting new trends that could impact your luxury brand. Think discovering fresh market niches, understanding evolving customer needs, or cooking up innovative products. It's not just keeping up with the times; it's about leading the charge in a fast-paced market.

Use tools like Glimpse to get a view of the future and developing trends in your industry. Capture them and try to make them relevant to your business. Analyze your website and see where the gaps are. Don't forget to not be a copycat, but implement trends with a sauce of your authentic brand personality.

En mi experiencia, ir de lo general a lo particular -y no al revés- da una mejor comprensión global de este mercado, que es particular y, por ende, debe tener un tratamiento especial para luego poder establecer qué estrategias y tácticas utilizar y cuales no.

I conducted trend research for influencing mass market brands but always started with luxury. Don’t overlook fashion magazines - they are still relevant. Explore trends in food, they can be applied to scents and textures. Ethnography in big cities can be worthwhile.

One tool that's very helpful is SparkToro. What you'll learn from this tool is that online behaviour can clunk together your ideal customer in communities you never thought of before: niche podcasts, Reddit communities, specific YouTube channels, etc. Go deeper into these communities, extract their desires, needs, questions and bring that to your messaging. Next step: Do your outreach to the content creators or advertise on those channels.

Conducting market trend research in the luxury sector involves leveraging diverse tools and methods for insights into consumer behavior and industry shifts. Monitoring social media platforms, utilizing Google Trends for search analysis, and accessing reports from market research firms such as Euromonitor offer quantitative data. Simultaneously, qualitative methods like interviews, focus groups, and influencer analysis provide a deeper understanding of luxury consumers' preferences and sentiments. Combining these approaches allows brands to stay abreast of emerging trends, aiding strategic decision-making for effective marketing in the dynamic luxury landscape.

A partir de conocer quienes integran este segmento y poder diferenciarlo de otros, es oportuno saber, además de qué canal utilizan (para, eventualmente, conectar allí con ellos) dónde compran: - en el mercado local - a través de canales que acceden a mercados internacionales y lo reciben en su país de origen, - o aprovechan cuando viajan, desestimando estas otras alternativas y hacen sus compras "a la medida".

Depende de qual base utilizarei para a pesquisa. Se a empresa já possui base de clientes, utilizo sempre uma curva ABC. A - Compra sempre e paga em dia; B - Compra de vez em quando e paga em dia; C - Compra raramente e/ou as vezes atrasa o pagamento. Após selecionar a base A, separo os mais engajados, que fazem mais contato com a empresa ou utilizam mais o produto e entro em contato com uma fra??o, para tentar entender quais redes sociais ele utiliza, qual app ele usa muitas vezes durante o dia, quanto tempo de tela e assim por diante. Após isso tento correlacionar causa e efeito e a porcentagem que quantos utilizam os mesmos canais. Uso também o SEMRUSH, X e Google Trends.

Researching trends to identify new marketing channels for luxury brands can be approached through quantitative and qualitative methods. The qualitative approach delves into people's behavior and opinions, identifying potential trends, although without the same measurement capability. Combining quantitative and qualitative methods provides a comprehensive view of the trend landscape, allowing brands to understand both objective patterns and cultural nuances. This holistic approach empowers brands to adapt marketing strategies effectively, exploring new channels, and creating authentic experiences that resonate with their luxury audience.

New channels would include Direct Marketing, Personalized selling on the Internet and through brand experience in areas/locations which the target audience frequents and isn’t expecting it.

New channels for marketing luxury products often involve a combination of digital strategies and experiential approaches. Influencer partnerships, exclusive online platforms, virtual events, and immersive content creation are gaining popularity. Leveraging social media, luxury brands can establish a strong online presence while maintaining an aura of exclusivity. Integrating e-commerce with personalized shopping experiences and virtual showrooms also enhances the overall luxury product marketing strategy.

Let’s try streaming ads, folks. Nobody wants them, but everybody sees them. No one is watching network anymore so move that Chanel over to Hulu

Social Commerce with a Sauce of "Premium". It's key to make the connection with content creators that embody your brand. Premium product sales are done via those voices that have clout, and represent your brand personality. Do not try to change their voice, their voice needs to be already similar to yours. They boost your new product by using scarcity and urgency all at once. Don't make the mistake of trying to give your product it to everyone - this will elude the premium factor. Quality over quantity. Place your product in high-end shops, and unique selling point distributors. Do radically different stunts that fit your brand.

Luxury brands are venturing into new marketing channels to navigate a dynamic landscape. Establishing a strong online presence through platforms like Instagram and Pinterest allows them to share exclusive content and engage directly with luxury consumers. Virtual shopping experiences using augmented reality (AR) or virtual reality (VR) provide an innovative way for customers to explore products before purchase. Additionally, strategic collaborations, such as partnerships with influencers or prestigious brands, help expand reach and reinforce the identity of luxury brands, showcasing their ongoing adaptation to evolving consumer behavior and marketing trends.

To stay updated on the latest trends and channels, it's crucial to be actively engaged in the digital environment. Regularly follow influencers, opinion leaders, and benchmark brands on social media to gain insights into shifting consumer behaviors and emerging marketing strategies. Additionally, participate in webinars, online courses, and workshops to deepen your knowledge and stay current with industry best practices in the digital space. This digital and influencer-focused approach ensures an agile and comprehensive understanding of the latest trends.

Para mantenerse actualizado sobre las tendencias de este mercado, sí es una buena idea estar suscripto a fuentes de primera línea, pero, que se dedican a estudiar este fenómeno. Cambios que abarquen desde comportamientos sociales hasta tecnológicos que verdaderamente son un puente para el acceso de bienes y servicios dise?ados y destinados a este selecto grupo de elite.

Go to the Fancy Food Show in NYC. Go to workshops. Interview designers if you can - see where the frustrations lie. Look for what is missing.

Look at highest brand value KOLs and famous figures that are still active on social media and find out what they are using and what their friends are using. Examples: BlackPink, BTS, Beckham, Ronaldo, etc.

Consider small businesses that sell well-crafted items. All brands start somewhere. Excellent craftsmanship speaks for itself. Innovative ideas, durability, performance, and functionality are constant parts of e-commerce with global reach. Help smaller brands grow if a platform exists with honest reviews of new products and brands.

One thing I’ve found helpful is to not limit this to a one time process. Make this part of the brand DNA. Look for culture shifts, be a people watcher, notice how they are interacting with the world around them and not just your category. Moving from a wide and general to narrow and focused observations is usually a better approach to map trends.