How can you use tone to convey enthusiasm when promoting new initiatives in SMS messages?

1 Why tone matters

Tone is the expression of your attitude, emotion, and personality through your words. It can influence how your message is perceived, understood, and responded to by your audience. Tone can also affect your credibility, trustworthiness, and relationship with your audience. Therefore, it is important to choose the right tone for your SMS messages, especially when you are promoting new initiatives that require enthusiasm and interest from your audience.

3 How to use positive tone

When promoting new initiatives in SMS messages, one of the most effective ways to convey enthusiasm is to use a positive tone. This tone should be friendly, upbeat, and optimistic to show confidence and passion for the initiative. It will also encourage your audience to feel positive emotions, such as happiness and anticipation. To use a positive tone in your SMS messages, you can use positive words and phrases, exclamation points (but sparingly), relevant emojis (carefully and selectively), and personal pronouns. All of these elements can make your message more conversational and personal, creating a sense of connection with your audience.

4 How to use persuasive tone

Promoting new initiatives in SMS messages requires enthusiasm, which can be conveyed through a persuasive tone. This tone is convincing, compelling, and motivating, demonstrating a strong value proposition, a clear call to action, and genuine interest in the audience. To use a persuasive tone, consider benefits and incentives such as discounts or rewards to highlight value and urgency, as well as questions and suggestions to engage the audience. Testimonials and social proof can demonstrate credibility and popularity, while action verbs and commands create a sense of urgency and direction. All these tactics can influence the audience to take action.

5 How to avoid negative tone

One of the most frequent errors when advertising new initiatives in SMS messages is to use a negative tone. This type of tone is impolite, harsh, or aggressive and indicates impatience, demandingness, or lack of respect for your audience. It also discourages your audience from taking action, such as deleting your message, ignoring your offer, or unsubscribing from your list. To prevent a negative tone in your SMS messages, you should abstain from using negative words and phrases such as bad, wrong, fail, problem, etc. which can create a feeling of fear, guilt or anger among your audience and damage your reputation. Moreover, you should avoid excessive punctuation such as multiple question marks, periods or dashes which can make your message sound angry, impatient or sarcastic; all caps like STOP or NOW which can make it sound shouting, threatening or desperate; and impersonal or generic terms such as dear customer or to whom it may concern which can make it sound cold, distant or irrelevant and make your audience feel unappreciated and unimportant.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?