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How can you use technology and social media to assess employee learning needs?

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As a training and development professional, you know that assessing employee learning needs is crucial for designing and delivering effective learning interventions. But how can you leverage technology and social media to gather and analyze data on what your employees need to learn, how they prefer to learn, and what gaps exist in their current knowledge and skills? In this article, we will explore some of the tools and strategies that you can use to conduct a learning needs assessment using technology and social media.

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1 Online surveys and quizzes

One of the simplest and most common ways to assess employee learning needs is to use online surveys and quizzes. You can create and distribute surveys and quizzes using various platforms, such as Google Forms, SurveyMonkey, Quizlet, or Kahoot. You can ask your employees to rate their own competence and confidence in different areas, to identify their learning goals and interests, to provide feedback on previous learning experiences, and to indicate their preferred learning formats and methods. You can also use quizzes to test their knowledge and skills on specific topics and to measure their progress and retention. Online surveys and quizzes allow you to collect quantitative and qualitative data from a large number of employees in a short time and to analyze the results easily using charts, graphs, and reports.

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Feras Mugharbel, MBA, CIPD ???? ?????

Talent Development Manager | Talent Management | Learning & Development | Equipping workplaces for success
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One aspect I disagree with is relying solely on passive data collection methods, such as monitoring employees' online interactions to assess their learning needs. This can lead to privacy concerns and may not provide a complete picture of individual needs. Instead, I advocate for a more proactive approach that encourages employees to actively voice their learning requirements through digital means, ensuring their comfort and privacy are respected.

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Paulus Aditya Hernawan

L&D Professional | Silent Book Club Initiator | Former Indonesian Language Instructor for Foreign Speakers
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Aside from using online surveys or quizzes which are useful and easy to gather data, another essential thing to do is to communicate and to campaign the purposes of doing such surveys or quizzes. Most of the time if we just share the links of QR codes without having interpersonal-two ways communication to explain the purposes, the respondents will just complete the surveys just for the sake of completing it, or only because L&D Manager or their managers asked them to do. Giving clear guidance, explanation, and interesting explanation on why we need to take the survey really is important.

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2 Social media polls and discussions

Another way to assess employee learning needs is to use social media polls and discussions. You can use platforms like Facebook, Twitter, LinkedIn, or Yammer to create polls and discussions that invite your employees to share their opinions, questions, challenges, and insights on various learning topics. You can also use hashtags, groups, or communities to organize and categorize the responses. Social media polls and discussions allow you to engage your employees in a more interactive and informal way, to capture their spontaneous and authentic feedback, and to identify emerging trends and issues that may affect their learning needs.

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3 Learning analytics and dashboards

A third way to assess employee learning needs is to use learning analytics and dashboards. You can use platforms like Google Analytics, Moodle, or LMS (Learning Management System) to track and measure your employees' learning behaviors, outcomes, and satisfaction. You can use metrics like page views, time spent, completion rates, scores, ratings, and comments to evaluate how your employees access, consume, and apply the learning content and resources that you provide. You can also use dashboards to visualize and communicate the data in a clear and concise way, to highlight the strengths and weaknesses of your learning interventions, and to identify the areas that need improvement or adjustment.

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4 Artificial intelligence and chatbots

A fourth way to assess employee learning needs is to use artificial intelligence and chatbots. You can use platforms like IBM Watson, Amazon Lex, or Chatfuel to create and deploy chatbots that interact with your employees via text or voice. You can use chatbots to ask your employees questions, to provide them with information, to guide them through scenarios, or to recommend them learning opportunities based on their needs and preferences. You can also use chatbots to collect and analyze data on your employees' learning needs, to personalize and adapt the learning content and delivery, and to enhance the learning experience and engagement.

Using technology and social media to assess employee learning needs can help you to gather more data, to reach more employees, to save time and resources, and to improve the quality and relevance of your learning interventions. However, you should also be aware of the potential challenges and limitations of these tools and strategies, such as privacy and security issues, data quality and validity, ethical and legal implications, and technical and operational difficulties. Therefore, you should always use technology and social media in a responsible and appropriate way, and complement them with other methods of learning needs assessment, such as interviews, focus groups, observations, or performance reviews.

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Michelle B.

ATD-Certified Learning Leader ? Life Sciences ? Medical Devices ? Diagnostics ? Learning Operations & Strategy
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These tools prove to be very useful when developing sandbox training simulation environments as a learning solution. The environment itself is used as a gamification tool to engage and help the learner feel at ease with the new application being learned. One of the most useful features of this simulated software was the integration of Natural Language Processing (NLP) capabilities into a chatbot that is part of the learning solution chatbot to understand and analyze the language used by employees when asking questions. This may provide deeper insights into their specific requirements. It is crucial to continuously iterate and refine the approach based on the feedback and data collected to stay aligned with employee needs and preferences.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Allen Mavis, M.Ed.

Workforce development training for an empowered labor force. Facilitating employers in skills-based hiring / professional development practices.
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Technology tells you the "what" concerning learning needs, but an interview and conversation tells you the "why" and "how". It's those answers you need to build highly effective training.

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How can you use technology and social media to assess employee learning needs?

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2

3

4

5

1 Online surveys and quizzes

2 Social media polls and discussions

3 Learning analytics and dashboards

4 Artificial intelligence and chatbots

5 Here’s what else to consider

Training & Development

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How can you use technology and social media to assess employee learning needs?

1

2

3

4

5

1 Online surveys and quizzes

2 Social media polls and discussions

3 Learning analytics and dashboards

4 Artificial intelligence and chatbots

5 Here’s what else to consider

Training & Development

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