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How can you use technology to improve the parking lot guest experience?

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Parking is often the first and last impression that guests have of a hotel. A smooth and convenient parking experience can enhance guest satisfaction, loyalty, and revenue. Technology can play a key role in improving the parking lot guest experience by offering solutions such as online reservations, contactless payments, automated entry and exit, real-time availability, and personalized services. In this article, we will explore how these technologies work and how you can implement them in your hotel.

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Vishwas Saxena

Revenue Growth Strategist | Driving Profitability & Client Relationships

1 Online reservations

Online reservations allow guests to book and pay for their parking spot in advance, saving them time and hassle when they arrive at the hotel. Online reservations also enable hotels to optimize their parking capacity, adjust their pricing dynamically, and generate more revenue from their parking assets. Online reservations can be integrated with the hotel's website, app, or third-party platforms, and can be linked to the guest's loyalty account or confirmation number.

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Vishwas Saxena

Revenue Growth Strategist | Driving Profitability & Client Relationships
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I have been saying this to lot of my colleagues and industry friends. Make your hotel a marketplace and sell whatever you can. For this phenomenon, make sure your website uses the current booking systems which have cart functionalities. Just like we have shopping cart on ECommerce websites like Amazon, create a similar setup and give the flexibility to the guest to purchase rooms, F&B offerings, SPA Offerings, Parking lot etc. The possibilities are endless and it will give you more detailed insights as to how the end consumer are consuming your offerings to fine tune your sales strategies accordingly.

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2 Contactless payments

Contactless payments enable guests to pay for their parking without touching any physical devices, such as cash, cards, or tickets. Contactless payments can be done through mobile apps, QR codes, NFC tags, or license plate recognition. Contactless payments reduce the risk of infection, fraud, and theft, and improve the speed and convenience of the payment process. Contactless payments can also be combined with online reservations, loyalty programs, or dynamic pricing to offer discounts or incentives to guests.

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Vishwas Saxena

Revenue Growth Strategist | Driving Profitability & Client Relationships
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Always remember, to maximize sales, the systems has to be frictionless and seamless. Make your payment mechanisms driven by systems with no human interference and no cash involvement. This will not only increase system efficiencies and guest experience but also help in checking on revenue leakages or pilferages in the system.

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3 Automated entry and exit

Automated entry and exit systems use technology to identify and authorize guests' vehicles when they enter and exit the parking lot, eliminating the need for human intervention or manual verification. Automated entry and exit systems can use license plate recognition, RFID tags, Bluetooth, or facial recognition to scan and validate guests' vehicles. Automated entry and exit systems enhance the security, efficiency, and accuracy of the parking operation, and reduce the waiting time and frustration for guests.

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4 Real-time availability

Real-time availability systems use sensors, cameras, or software to monitor and display the number and location of available parking spaces in the parking lot. Real-time availability systems help guests find a parking spot quickly and easily, reducing the stress and congestion of searching for a space. Real-time availability systems can also provide directions, guidance, or assistance to guests via signs, screens, or voice messages. Real-time availability systems can be integrated with online reservations, contactless payments, or automated entry and exit systems to streamline the parking flow.

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Vishwas Saxena

Revenue Growth Strategist | Driving Profitability & Client Relationships
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In todays high tech world, we need tech enables systems which can monitor our business 24 x 7 - day in and day out and for parking lot sales, it becomes even more imperative to invest in strong technology to harness the true power of it which can help to increase profitability. Ensure to have cameras and sensors in place which can signal back to the main systems of the open or available spaces to sell more slots with dynamic pricing to increase profitability accordingly.

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5 Personalized services

Personalized services use technology to offer guests customized and tailored parking solutions that meet their specific needs and preferences. Personalized services can include valet parking, car wash, car rental, electric vehicle charging, luggage assistance, or shuttle service. Personalized services can be requested and confirmed through mobile apps, SMS, or email, and can be linked to the guest's profile, loyalty account, or reservation details. Personalized services can increase guest satisfaction, loyalty, and revenue, and create a competitive advantage for the hotel.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vishwas Saxena

Revenue Growth Strategist | Driving Profitability & Client Relationships
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In order to maximize the commercial opportunities to sell your parking space, make it available for non resident guests as well and you may charge additional fees as they are not your guests. Create a separate profile on various maps platforms like Google, Waze, Apple Maps to ensure people are able to locate you apart from the hotel to maximize sales!

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Norizan Aziz Executive MBA,Switzerland

Hospitality Learning | Quality Improvement | Certified Gallup Perceiver | M.O.E Registered Trainer |
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Provide an app for user for availability to reduce congestion and QR code of where the car is parked. The code will allow the user to get to the nearest point to the car.

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Norizan Aziz Executive MBA,Switzerland

Hospitality Learning | Quality Improvement | Certified Gallup Perceiver | M.O.E Registered Trainer |
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Provide an app for user for availability to reduce congestion and QR code of where the car is parked. The code will allow the user to get to the nearest point to the car.

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How can you use technology to improve the parking lot guest experience?

1

2

3

4

5

6

1 Online reservations

2 Contactless payments

3 Automated entry and exit

4 Real-time availability

5 Personalized services

6 Here’s what else to consider

Hospitality Management

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How can you use technology to improve the parking lot guest experience?

1

2

3

4

5

6

1 Online reservations

2 Contactless payments

3 Automated entry and exit

4 Real-time availability

5 Personalized services

6 Here’s what else to consider

Hospitality Management

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