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How can you use technology to improve international graduate student enrollment?

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International graduate students are a valuable asset for any higher education institution. They bring diversity, talent, and global perspectives to the academic community. However, attracting and enrolling them can be challenging, especially in the era of COVID-19, travel restrictions, and visa uncertainties. How can you use technology to improve international graduate student enrollment and provide them with a positive and engaging experience? Here are some tips and strategies to consider.

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1 Online and blended programs

One of the most obvious ways to use technology to improve international graduate student enrollment is to offer online or blended programs that allow students to study from anywhere in the world. Online and blended programs can reduce the barriers of time, distance, and cost for prospective students, as well as provide them with flexibility and convenience. However, online and blended programs also require careful design, delivery, and assessment to ensure quality and effectiveness. You need to use appropriate platforms, tools, and pedagogies to create interactive and collaborative learning environments, as well as to support academic integrity and student success.

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Federico Del Giorgio Solfa

Professor of Project Management at UNLP | MBA Professor at UBA
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Today, technologies allow students to live anywhere in the world and take a postgraduate course at any University, to obtain a specialization, master's degree or complete credits in a doctorate. But, in my experience as a postgraduate student and professor, I must highlight that distance educational practices have a deficit of closeness in their social relationships with other students and professors, which add value and generate solid links that can channel future work projects and/or or academics.

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Brian Tomlinson

Instructional Designer/CEO/Owner/Distributor
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A robust and comprehensive online/blended learning degree program is and should be a crucial part of any University or college institution. From undergraduate, and certificates, to master's degree and degree completion. Learning is free. Therefore education should accessible to all. The goal is to try to provide the same quality of experience that face to face students have to online students. Providing a quality online program requires unique design, and assessments but if done properly, can benefit not only the institution, but more importantly the potential learners.

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2 Virtual recruitment and marketing

Another way to use technology to improve international graduate student enrollment is to leverage virtual platforms and channels for recruitment and marketing. Virtual recruitment and marketing can help you reach a wider and more diverse audience, as well as showcase your institution's strengths, programs, and opportunities. You can use various methods, such as webinars, podcasts, social media, blogs, videos, chatbots, and email campaigns, to communicate your value proposition, answer questions, and build relationships with prospective students. You can also use analytics and data to track and optimize your performance and impact.

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3 Digital credentialing and verification

A third way to use technology to improve international graduate student enrollment is to adopt digital credentialing and verification systems that can streamline and simplify the admission process. Digital credentialing and verification systems can help you verify the authenticity and validity of academic documents, such as transcripts, diplomas, and certificates, from different countries and institutions. They can also help you evaluate the equivalency and suitability of the qualifications for your programs and standards. By using digital credentialing and verification systems, you can reduce the workload and errors of manual processing, as well as enhance the transparency and trust of your admission decisions.

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Federico Del Giorgio Solfa

Professor of Project Management at UNLP | MBA Professor at UBA
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The validation of academic credits always adds value when communicating a resume. Both on platforms such as LinkedIn or in PDF documents, links to the official validation of diplomas obtained from various institutions can be added to CVs. If you look at my LinkedIn profile you can see a sample of this.

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4 Online orientation and onboarding

A fourth way to use technology to improve international graduate student enrollment is to provide online orientation and onboarding programs that can prepare and welcome new students to your institution. Online orientation and onboarding programs can help you introduce the academic culture, expectations, and resources of your institution, as well as provide practical information and guidance on topics such as immigration, health, safety, and finances. They can also help you foster a sense of belonging and community among new students, as well as connect them with mentors, peers, and support services.

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5 Remote student engagement and support

A fifth way to use technology to improve international graduate student enrollment is to offer remote student engagement and support services that can enhance the student experience and retention. Remote student engagement and support services can help you provide academic, social, and emotional support to international graduate students, especially those who are studying online or in a different time zone. You can use various strategies, such as online workshops, webinars, forums, clubs, events, and counseling, to address the needs and challenges of international graduate students, such as language, culture, isolation, and stress. You can also use feedback and surveys to monitor and improve your services and satisfaction.

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Brian Tomlinson

Instructional Designer/CEO/Owner/Distributor
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Student engagement and support is crucial for any institution, it affects student learning and overall retention. In my experience I have used online clubs, online career events, online learning support and counseling. Though I am not the biggest fan of surveys and questioners, I think in order to continue to monitor online services, that lead to more remote student engagement, and ultimately to higher retention is an important tool to use.

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6 Future trends and opportunities

A sixth way to use technology to improve international graduate student enrollment is to keep an eye on the future trends and opportunities that can shape the higher education landscape. Technology is constantly evolving and creating new possibilities and challenges for international graduate education. You need to be aware of and adapt to the emerging trends and opportunities, such as artificial intelligence, blockchain, micro-credentials, gamification, and virtual reality, that can transform the way you design, deliver, and assess your programs, as well as the way you recruit, enroll, and support your students.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use technology to improve international graduate student enrollment?

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2

3

4

5

6

7

1 Online and blended programs

2 Virtual recruitment and marketing

3 Digital credentialing and verification

4 Online orientation and onboarding

5 Remote student engagement and support

6 Future trends and opportunities

7 Here’s what else to consider

K-12 Education

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How can you use technology to improve international graduate student enrollment?

1

2

3

4

5

6

7

1 Online and blended programs

2 Virtual recruitment and marketing

3 Digital credentialing and verification

4 Online orientation and onboarding

5 Remote student engagement and support

6 Future trends and opportunities

7 Here’s what else to consider

K-12 Education

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