How can you use survey design software to conduct multilingual surveys for global markets?

1 Choose a survey design software that supports multiple languages

When looking for survey design software that supports multilingual surveys, there are certain features you should consider. For instance, the ability to import and export translations from external sources or use reliable and accurate built-in translation tools. Additionally, you should look for software that allows you to customize the survey interface, instructions, buttons, and messages for each language, adapting them to the cultural and linguistic norms of your target audience. Furthermore, it should enable you to switch between languages easily and preview how your survey looks and works in each language before launching it to your respondents. Finally, the software should allow you to collect and analyze data from different languages in one place, so that you can compare and contrast the results across different segments and markets.

2 Plan your survey content and structure carefully

Prior to beginning the translation of your survey, it is important to plan your survey content and structure carefully. Aim for clarity, conciseness, and relevance to both your research objectives and target audience. To do this, use simple and direct language, avoiding jargon, slang, idioms, or metaphors which may not translate well or may be offensive in other cultures. Additionally, use closed-ended questions as much as possible and limit the number and length of open-ended questions, as they may require more effort and time from your respondents and your translators. To ensure consistency across languages and cultures, use standardized scales, categories, and labels for your questions and answers. Avoid ambiguous or subjective terms that may have different meanings or interpretations in different languages or cultures. Finally, use logic and branching to tailor your survey to your respondents' needs and preferences; this will help you avoid asking irrelevant or redundant questions which may reduce their engagement and trust.

4 Launch and monitor your survey

Once you have tested and validated your translations, you are ready to launch and monitor your survey. To do this, you should choose a survey distribution method that suits your target audience and budget, such as email, web, social media, or mobile. Additionally, you should segment and target your respondents based on their language, location, demographics, or other criteria. This way, you can send them personalized and relevant invitations and reminders. Furthermore, you should track and measure your survey performance to identify any issues or opportunities for improvement. Finally, analyze and report your survey results using the tools and features of your survey design software. This includes dashboards, charts, tables, filters, and cross-tabs. By following these steps, you can use survey design software to conduct multilingual surveys for global markets and gain valuable insights and feedback from customers, prospects or partners across different languages and cultures.