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How can you use surprise to make your creative strategy pitch memorable?

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You have a brilliant creative strategy that can solve your client's problem and achieve their goals. But how do you pitch it in a way that grabs their attention, sparks their curiosity, and convinces them to buy in? One powerful technique is to use surprise. Surprise can make your pitch memorable, emotional, and persuasive. In this article, you will learn how to use surprise to make your creative strategy pitch stand out from the crowd.

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Sandy De Jesus

Developing social media systems that grow you authentically and profitably | Modern day Pocahontas | CEO @Anomalous

1 What is surprise?

Surprise is a sudden and unexpected event that disrupts our expectations and triggers an emotional response. Surprise can be positive or negative, depending on how we interpret the event and how it aligns with our goals. Surprise can also be mild or intense, depending on how much the event deviates from our predictions and how much it matters to us.

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Sandy De Jesus

Developing social media systems that grow you authentically and profitably | Modern day Pocahontas | CEO @Anomalous
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To make your creative strategy pitch memorable, wield surprise like a secret weapon. Break the mold, hit them where they don't expect it. Positive or negative, surprise jolts attention. It's not just about what you say; it's about the unexpected twist you throw in. Make that twist align with your goals - bam, impact. Whether it's a mild eyebrow raise or a jaw-dropping moment, the intensity matters. A well-timed surprise not only disrupts but etches your pitch into memory, making it stick like glue. Master the element of surprise, and your strategy becomes an unforgettable showstopper. ??

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2 Why is surprise effective?

Surprise is effective because it captures our attention, stimulates our curiosity, and enhances our memory. When we encounter something surprising, we pay more attention to it, because we want to understand what happened and why. We also become more curious, because we want to explore the implications and consequences of the event. And we remember it better, because it stands out from the routine and mundane.

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Sandy De Jesus

Developing social media systems that grow you authentically and profitably | Modern day Pocahontas | CEO @Anomalous
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Exploit surprise's power in crafting a killer strategy. Grab attention by throwing a curveball—make them look twice. Stir curiosity; leave them wanting more. Surprise is the hook that reels in minds. People remember what stands out, not the routine. So, strategically inject surprises into your pitch. Engage, challenge expectations, and linger in their thoughts. A surprising strategy isn't just seen; it's remembered. Use surprise as your strategic spice—sprinkle it right, and watch your plan become unforgettable.

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3 How to use surprise in your pitch?

Surprise can be a powerful tool in your pitch, but it's important to use it wisely. Start by hooking your audience early with a surprising fact, statistic, question, story, or image. Strategically use surprise to emphasize the most important parts of your creative strategy. Make sure the surprise is relevant, credible, and beneficial to your audience. Additionally, make sure the surprise evokes an emotion that matches your creative strategy. This will help ensure that your surprise is effective and memorable.

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Carmen Sanz Arilla

?Conectando talentos y transformando vidas! - Técnico de empleo | Marketing y Comunicación | Docente | Asesora PEAC | Aprendiz | Vengo motivada de casa
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Aquí hay algunas estrategias para incorporar la sorpresa en tu presentación: 1) Anécdotas inesperadas: Esto puede hacer que la audiencia se pregunte qué viene a continuación y la mantendrá interesada. 2) Datos impactantes 3) Preguntas retóricas sorprendentes 4) Demostraciones en vivo 5) Cambios de tono y ritmo 6) Historias personales inusuales 7) Incorpora elementos multimedia interactivos 8) Revela información clave en momentos estratégicos La sorpresa debe ser relevante para tu mensaje y no simplemente un truco sin sentido. Además, asegúrate de mantener un equilibrio para no sobrecargar tu discurso con sorpresas, ya que podría volverse predecible. La sorpresa es más efectiva cuando se utiliza con moderación y en el contexto adecuado.

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4 Examples of surprise in pitches

Surprise can be used to great effect in pitches for different creative strategies. For example, if your strategy is to create a viral video campaign for a product, you could give your audience a sneak peek that features a celebrity endorsement, a shocking twist, or a hilarious prank. Designing a new logo? You could provide a before-and-after comparison that shows how the logo has evolved, improved, or transformed over time. And if you are launching a social media campaign for a cause, you could surprise your audience with a testimonial from someone affected by the issue, a challenge to take action, or a reward for their support.

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5 Tips for using surprise effectively

Surprising your audience in your pitch can make your creative strategy more memorable, emotional, and persuasive. To use it effectively, you should first research their needs, preferences, expectations, and emotions. Then test the surprise on a sample of your target audience or a trusted colleague to get feedback. Depending on the context and outcome of the pitch, you may need to adjust the surprise accordingly. For example, if your audience is already familiar with your creative strategy, you may need to surprise them with something new or different. If they are skeptical or resistant to your creative strategy, you may need to surprise them with something more convincing or compelling. By surprising your audience early, strategically, positively, and emotionally, you can capture their attention, stimulate their curiosity, and convince them to buy in. Try using surprise in your next pitch and see how it can make a difference.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use surprise to make your creative strategy pitch memorable?

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1 What is surprise?

2 Why is surprise effective?

3 How to use surprise in your pitch?

4 Examples of surprise in pitches

5 Tips for using surprise effectively

6 Here’s what else to consider

Creative Strategy

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How can you use surprise to make your creative strategy pitch memorable?

1

2

3

4

5

6

1 What is surprise?

2 Why is surprise effective?

3 How to use surprise in your pitch?

4 Examples of surprise in pitches

5 Tips for using surprise effectively

6 Here’s what else to consider

Creative Strategy

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