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How can you use storytelling to support session objectives?

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Storytelling is a powerful tool for large group facilitation, as it can help you engage your audience, convey your message, and inspire action. But how can you use storytelling to support your session objectives, and not just entertain or inform? In this article, you will learn some tips and techniques to craft and deliver stories that align with your goals and outcomes.

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1 Identify your purpose

Before you start creating your story, you need to have a clear idea of what you want to achieve with it. Do you want to motivate your group to change their behavior, to learn something new, to collaborate better, or to solve a problem? Your purpose will guide your choice of story type, structure, and tone. For example, if you want to persuade your group to adopt a new policy, you might use a success story that shows the benefits of the change. If you want to teach them a new skill, you might use a case study that illustrates the steps and challenges involved.

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Michael Ly

Product @ OMERS | Creator @ The Leap Sprint | Sharing advice on how to land internships and new grad roles by networking
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Identifying your target audience is crucial for storytelling because they need to be able to relate to it. Your story will fall on deaf ears if the person listening doesn't get anything out of it. My approach to figuring out how my audience can benefit from my presentation is to first ask them about their pain points. "What are you experience difficulties with?" Or "What would you like changed" Are the usual questions I ask to get an idea. Once I understand the problem, I can start crafting my story around the solution. For example, if I'm proposing a new team structure in my story, I'll ask people what they don't like about the current structure, or what they would like to see added/removed.

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2 Choose your story type

Depending on your purpose, you can choose from various types of stories for large group facilitation. Personal stories are a great way to show your credibility, authenticity, or vulnerability, and build rapport and trust with your group. Anecdotes are short and humorous stories that illustrate a point or lesson, and can help break the ice or reinforce a key message. Metaphors use a comparison or analogy to explain a complex or abstract concept, and can simplify or clarify ideas. Lastly, scenarios are stories that describe a hypothetical or future situation, and can help explore possibilities, test assumptions, and generate solutions.

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3 Structure your story

Regardless of your story type, you need to have a clear and coherent structure that follows a logical sequence and that keeps your group interested and engaged. A simple and effective model is the three-act structure, which involves setting up the context, characters, and problem or challenge; showing the complications, obstacles, and actions; and finally revealing the outcome, solution, and lesson. This will hook your group's attention, create tension and suspense, satisfy their curiosity, and make them relate to the message or takeaway.

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Michael Ly

Product @ OMERS | Creator @ The Leap Sprint | Sharing advice on how to land internships and new grad roles by networking
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The structure of your story is arguably the most important aspect. Stories serve as a path for us to guide our presentations from point A to point B. Without structure, that path quickly becomes incoherent maze, and no one want to hear you ramble without a point. I believe best way to structure your stories is to use the S-A-O method. S is the situation, this is where you introduce the context, characters, and problem. A is action, the bulk of the story. This is where you explain your proposal, product, or service, whatever it is that will solve the problem. O is outcome, here you will backup your solution to the problem by explaining the why's and providing success stories.

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4 Deliver your story

Once you have crafted your story, you need to deliver it in a way that enhances its impact and effectiveness. To do this, you should utilize your voice, body language, and props. Your voice is a powerful tool that can convey emotion, tone, and emphasis. You can also use gestures, facial expressions, eye contact, and movement to show confidence and enthusiasm. Props such as slides, images, videos, charts, or models can provide visual aids and evidence to illustrate your story. All of these elements combined will help you deliver a memorable and impactful story.

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5 Adapt your story

Finally, you need to be flexible and adaptable with your story, since you may face different situations, audiences, or feedback during your session. You may need to prioritize or cut some elements, or add or skip some details if you have more or less time than expected. Additionally, you should tailor or modify your story to suit the interests, needs, or expectations of a different or diverse audience. Lastly, you should acknowledge or address any positive or negative feedback from your group in order to make sure that their comments, questions, or concerns are addressed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use storytelling to support session objectives?

1

2

3

4

5

6

1 Identify your purpose

2 Choose your story type

3 Structure your story

4 Deliver your story

5 Adapt your story

6 Here’s what else to consider

Large Group Facilitation

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How can you use storytelling to support session objectives?

1

2

3

4

5

6

1 Identify your purpose

2 Choose your story type

3 Structure your story

4 Deliver your story

5 Adapt your story

6 Here’s what else to consider

Large Group Facilitation

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感谢您的反馈

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