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How can you use statistics to effectively communicate your organization's strategic vision?

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As an executive leader, you have a responsibility to communicate your organization's strategic vision clearly and convincingly to your stakeholders, whether they are employees, customers, investors, or partners. But how can you use statistics to support your vision and make it more compelling, credible, and actionable? In this article, we will explore some ways to use statistics effectively to communicate your organization's strategic vision.

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Merlene Sanderson

Front Office Associate @ Cinnamon Bay Campground | Hospitality Industry

1 Why statistics matter

Statistics are not just numbers, they are stories. They can help you illustrate the current situation, the challenges, the opportunities, and the desired outcomes of your vision. They can also help you measure your progress and impact, and show how your vision aligns with your values and goals. Statistics can help you create a narrative that engages your audience, builds trust, and inspires action.

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Merlene Sanderson

Front Office Associate @ Cinnamon Bay Campground | Hospitality Industry
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When casting a vision for an organization, statistics are useful for measuring progress and making comparisons over time. It is always helpful and useful to look at what has been versus what is currently, and even what might be future-wise. One cannot achieve this using anecdotal evidence by itself because it is limited in its reach. Solutions and decisions should be made and informed by good research and evidence based methods. Measurable goals and strategies. This way your audience can see how everything fits and this fosters greater "buy in."

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2 How to choose the right statistics

Not all statistics are created equal. You need to choose the ones that are relevant, accurate, and meaningful for your vision and your audience. You need to avoid cherry-picking, misleading, or confusing data that can damage your credibility and reputation. You also need to consider the sources, methods, and contexts of the data you use, and acknowledge any limitations or uncertainties. You need to use statistics that support your main message, not distract from it.

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COLBY MORRIS

Chief Operating and People Officer | Strategic Leadership & Operational Excellence | Podcast Host & Speaker
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The statistics used should be the ones whose measurements are critical to the business. These are the ones that are included in the KPIs, OKRs, and other annual goals. They are measured and tracked because they make a difference, not for the sake of measuring.

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3 How to present statistics clearly

Once you have selected the right statistics, you need to present them clearly and effectively. You need to use simple and precise language, avoid jargon and technical terms, and explain any acronyms or abbreviations. You need to use visual aids, such as charts, graphs, tables, or infographics, to make your statistics more accessible and appealing. You need to use appropriate scales, labels, colors, and formats to highlight the key points and comparisons. You need to use captions, titles, and annotations to provide context and interpretation.

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COLBY MORRIS

Chief Operating and People Officer | Strategic Leadership & Operational Excellence | Podcast Host & Speaker
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It's been attributed to Einstein, that "If you can't explain it simply, you don't understand it well enough." The way you present statistics should tell a story. Whether it's using graphs in the presentation or simply breaking down the information into bite-size bits of information, you must be able to deliver the information clearly enough for the audience to understand, in which ever medium you decided to present.

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4 How to tell a story with statistics

Statistics alone are not enough to communicate your vision. You need to tell a story that connects your statistics with your vision, your values, and your audience. You need to use a logical and coherent structure, such as the situation-complication-resolution model, to guide your audience through your vision. You need to use emotion, humor, and anecdotes to make your statistics more memorable and relatable. You need to use rhetorical devices, such as metaphors, analogies, or contrasts, to make your statistics more impactful and persuasive.

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5 How to invite feedback and action

The ultimate goal of communicating your vision is not just to inform, but to influence. You want your audience to share your vision, support your vision, and act on your vision. To achieve this, you need to invite feedback and action from your audience. You need to ask open-ended and relevant questions, such as what they think, feel, or want to know more about your vision. You need to provide opportunities and channels for them to express their opinions, suggestions, or concerns. You need to offer clear and specific calls to action, such as what they can do, how they can do it, and why they should do it.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use statistics to effectively communicate your organization's strategic vision?

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1 Why statistics matter

2 How to choose the right statistics

3 How to present statistics clearly

4 How to tell a story with statistics

5 How to invite feedback and action

6 Here’s what else to consider

Executive Management

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How can you use statistics to effectively communicate your organization's strategic vision?

1

2

3

4

5

6

1 Why statistics matter

2 How to choose the right statistics

3 How to present statistics clearly

4 How to tell a story with statistics

5 How to invite feedback and action

6 Here’s what else to consider

Executive Management

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