How can you use social proof and urgency to boost multi-channel sales?

1 What is social proof?

Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially when they are uncertain or unsure. For example, if you see a lot of positive reviews, ratings, testimonials, or endorsements for a product or service, you are more likely to trust it and buy it. Social proof can also be influenced by the number, similarity, or authority of the sources that provide it. For example, if you see that many people like you have bought or used something, or that an expert or a celebrity has recommended it, you are more likely to follow suit.

4 How to use urgency in multi-channel marketing?

One way to use urgency in multi-channel marketing is to create time-sensitive offers, discounts, or deals that expire soon. You can use tools like Deadline Funnel, Thrive Ultimatum, or Evergreen Countdown Timer to create countdown timers or expiration dates for your offers. You can also use words or phrases like "hurry", "last chance", "limited time", or "while supplies last" to create a sense of urgency in your copy. Another way to use urgency in multi-channel marketing is to create scarcity-based offers, products, or services that are in high demand or low supply. You can use tools like WooCommerce, Shopify, or BigCommerce to show stock levels, sold-out messages, or waitlists for your products. You can also use words or phrases like "only a few left", "exclusive", "limited edition", or "one of a kind" to create a sense of scarcity in your copy.

5 How to measure the impact of social proof and urgency?

To measure the impact of social proof and urgency on your multi-channel sales, you need to track and analyze your key performance indicators (KPIs), such as conversions, revenue, average order value, or customer lifetime value. You can use tools like Google Analytics, Facebook Pixel, or HubSpot to track and measure your multi-channel marketing campaigns and activities. You can also use tools like Optimizely, VWO, or Unbounce to run A/B tests or experiments to compare the results of different versions of your offers, products, or services that use social proof and urgency versus those that do not. By measuring the impact of social proof and urgency, you can optimize your multi-channel marketing strategy and improve your sales performance.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?