How can you use social proof to promote your podcast?

Using social proof for your podcast is like having a cheering squad on standby! Get listeners to drop reviews like love notes, flaunt subscriber numbers like a proud parent, and name-drop cool guests for that extra oomph. Repurpose fan content for your very own podcast gallery and share sassy comments on social media for that juicy gossip vibe. Amp up visuals with stats that pop and collaborate with influencers for that VIP endorsement. Host live events that feel like the hottest ticket in town. With these moves, your podcast will have a fanbase louder than a rowdy sports crowd!

This psychological phenomenon, shaping decisions and behaviors, finds resonance in the podcasting landscape. 1. Attraction and Assurance: Positive reviews act as beacons, signaling quality and reliability. Engaging content becomes a magnet for new listeners, drawn in by the assurance of a thriving community. 2. Deepening Engagement: Consistency builds trust, turning passive listeners into active participants. Comments, episode shares, and discussions serve as living testimonials, amplifying the value proposition. 3. Community Building: The collective identity around your podcast, symbolized by social proof, fosters a sense of belonging. Like-minded individuals are drawn to a space that values consistency, quality, and vibrant discussions.

Social Proof is one of the key ways to attract new listeners. Social proof is "proof" / evidence that other people also like your podcast. This can include reviews from Apple / other platforms, quotes, or even recorded reviews (if you can get them). Very important to establishing credibility that your podcast is legit

I find that scheduling time to ask - both via posts and via DMs - is perhaps one of the most effective ways to get social proof. Schedule what makes you uncomfortable - there's definitely something powerful about doing it. We're tricking our brain into doing it all at once and also leaving what we perceive as 'consequences' to our future self (the consequences being the feelings of discomfort from the ask!). Here are a few strategies I use: -I enable Q&A and polls on Spotify for Podcasters -Include an ask on my email signature -Every time I get a comment I screenshot it (less is more) -Ask permission to share the listener's comment if sent via a private message -Place all the screenshots in an Asana task so that I have a pool of content.

Very few people ever leave comments or write reviews. Develop a plan to activate your audience so that they do. Consider a give-away from time to time for the best review. Consider reading great reviews at the end of the show. Thank people who leave good reviews by mentioning your appreciation on air.

Take a screenshot of some great reviews, go to Canva, put it to a background that matches your branding, and post (and tag the reviewer if possible) on social!

Using social is a huge means to promote a podcast. I always like to get the guests to share the episode to their networks. It helps drive traffic and promote the show. Many of them don't have an issue with it.

As you leverage social proof for your podcast, it's not just about display—it's a dynamic strategy to amplify your reach and influence. Elevate your podcast by integrating social proof seamlessly into your cover art, website, and bio. Craft persuasive email subject lines, captivating headlines, and compelling copy that feature your podcast's glowing testimonials. Keep the momentum fresh by regularly updating and optimizing with new ratings, reviews, or feedback. Embrace tools like SocialProof or Fomo to showcase live stats, creating an interactive experience. These tactics not only boost credibility but also create a magnetic pull, enticing a wider audience to explore and engage with your podcast.

When you buy ad space for the show, target your ad-audience to reflect the social proof you have. If you have a political show get a quote from a prominent party member and then target their supporters with your ad. Sports... same. etc. NOTE: this works just as well in reverse. "Governor Joe Smith hates us, so you'll love us."

Before you even think about social proof, make sure that the content is quality and provides value to the listener. After all, not that many people will be inclined to put their name on something subpar.