Social media can be a powerful tool for life coaches, but it can also be overwhelming and distracting. How can you use it to motivate yourself and your clients, without losing focus and energy? In this article, you will learn some tips and strategies to make the most of social media as a life coach, and avoid some common pitfalls.
Not all social media platforms are created equal, and not all of them are suitable for your life coaching goals. Some platforms are more visual, some are more text-based, some are more interactive, and some are more niche. Depending on your target audience, your niche, your style, and your message, you may want to focus on one or two platforms that best suit your needs. For example, if you want to share inspirational quotes, images, and videos, you may prefer Instagram or Pinterest. If you want to write longer posts, share articles, and join groups, you may prefer Facebook or LinkedIn. If you want to share short tips, connect with influencers, and follow trends, you may prefer Twitter or TikTok.
I recommend hiring a branding company that specializes in digital media and marketing to get you jump started for the first 3-6 months.
When I was spending time determining which social media platform to put time and energy into, I was paying attention to the audience that was engaging, what they wanted and needed, and also, maybe even most important - how I was feeling through the process. When I'm inspired, I can then inspire others. Tuning in to how you're feeling is key in how you connect with your audience. If you feel like your efforts are a chore, your audience will feel it too. Find what you love and stick with it. Your energy will shine through and your audience will want to connect with you.
Once you have chosen your platforms, you need to create a content plan that aligns with your life coaching vision, values, and goals. A content plan is a strategy that helps you decide what, when, and how to post on social media. It helps you create consistent, relevant, and engaging content that attracts and retains your ideal clients. A content plan also helps you avoid procrastination, overwhelm, and burnout, by giving you a clear direction and a schedule. To create a content plan, you need to define your content pillars, your content types, your content frequency, and your content calendar.
I use a daily content creation calendar that sparks my imagination and gives me ideas on what to share. I also take notes when I am out and about when an idea comes to mind that I want to share. Noting in my phone notes or in my purse journal helps me keep track of my ideas that I. can come back to later when I am preparing my content.
I use ChatGPT To help me come up with ideas/inspiration for my post then I important them in template in Canvas. Set them all up in content publishing planner and voilà. Post for instagram and Facebook scheduled for the next 10 Wednesdays.
Social media is not a one-way street, it is a two-way conversation. To motivate yourself and your clients, you need to engage with your audience, not just broadcast to them. Engagement means responding to comments, messages, and reviews, asking questions, creating polls and quizzes, joining live sessions and webinars, and sharing user-generated content. Engagement also means showing your personality, your values, and your stories, not just your expertise and your offers. Engagement helps you build trust, rapport, and loyalty with your audience, and also helps you learn from them, get feedback, and improve your services.
One of the benefits of social media is that it can help you and your clients stay accountable to your goals and actions. Accountability means having someone or something that holds you responsible for your progress and results. To do this, you can use social media to share your goals and milestones publicly and ask for support from your followers. You can also join a group or community of like-minded people who share similar goals and challenges, as well as use hashtags, stickers, filters, or badges to track and celebrate your achievements. Additionally, collaborating with other life coaches or experts who offer complementary skills, knowledge, or perspectives can be beneficial. These collaborations can also cross-promote each other's services.
Social media can be a great source of motivation, but it can also lead to distraction, comparison, and stress. To avoid these negative effects, you should limit your social media time and use it intentionally. You can do this by setting specific hours or days for posting and engaging on social media, using tools that block or limit your access to social media during certain times or after certain limits, turning off notifications or sounds that may tempt you to check your phone or computer constantly, having a clear purpose and goal for each time you log in to social media, and taking regular breaks from social media. If used strategically, creatively, and authentically, social media can be a valuable asset for your life coaching business. With these tips and strategies, you can use social media to motivate yourself and your clients, and grow your impact and income as a life coach.
Yes very important to not over do it in personal consumption of social media… I have discipline myself to only check reactions on my posts once a day as i’m posting new stuff. And put a timer to browse around for 15-30 min. Maybe twice a day. If not you get sucked in… And makes it easy to procrastinate on what you should be doing… And seriously…got to make time to play candy crush??????