How can you use social media to effectively follow up after a networking event?

Social Media: Post-Event Networking Powerhouse - Go personal: Ditch the generic messages, mention details from your event chat. Share relevant content, offer introductions, show you care. - Engage, don't spam: Like, comment thoughtfully, share their stuff, join discussions they're in. Build genuine connections, not annoyance. - Be proactive: Connect with a personalized message, follow them, suggest online chats or coffee catch-ups. - Stay consistent: Don't ghost! Like, comment, support. Building relationships takes time and effort, nurture them! - Bonus: Update your profiles, use hashtags, join relevant online communities. - Social media can turn event connections into gold. Use it wisely, be genuine, and watch your network grow!

When choosing the right platform consider: - Where is your audience active - What is their mindset on the platform - Why does your audience use the platform - Who well do you understand the platform - How comfortable are you creating content for the platform? When you've decided which platform you will focus on (start with one). Start to use the platform consistently and give it a good change.

Start by connecting with the individuals you met on platforms like LinkedIn or Twitter. Send personalized messages referencing your conversation or mutual interests to strengthen the connection. Share valuable content related to your discussion topics to stay engaged and showcase your expertise. Engage with their posts by liking, commenting, or sharing to maintain visibility and foster ongoing communication.

Follow-up is your move to turn brief encounters into valuable connections. Post-event, pick your social media wisely. Observe where they engaged most during the event and target that platform. It's about quality interactions, not quantity. Offer a comment that furthers discussion or acknowledges their work—this is how you start conversations that could open doors. The goal is to be memorable for the right reasons, so focus on meaningful exchanges over superficial ones.

Choose the platform where they are most active. Engage with their content for at least 3 to 5 days. Send personalised invite. Build your credibility through DMs. Understand their pain points. Pitch your offer. Do regular follow-ups.

Crafting a personalized message is crucial for maintaining meaningful connections. Begin by acknowledging previous interactions, expressing gratitude for insights shared, and reaffirming interest in further dialogue. Consider referencing a specific topic discussed or a shared interest to deepen rapport. Including a relevant link or resource adds value and demonstrates proactive engagement. Keep the message concise, genuine, and respectful of recipients' time. Avoid generic language and focus on fostering genuine connections.

Personalised follow up messages after the networking events usually work very well. I usually send them a WhatsApp message on the spot at the event while I speak to them and then later after the event I send a follow-up message. So most times they already have my contact saved on their phones at the event itself. And for the speakers etc from the event I usually search for them on LinkedIn and send an appreciation message about their topic of discussion on the stage.

Reference specific details from your conversation or the event to make your message memorable. Example: "It was great discussing [specific topic] with you at [event]. I enjoyed your insights on [specific point]."

Show that you remember details from your interaction to create a more meaningful connection.Example, In a follow-up message you can refer to the chat about 90s music, which added a personal touch to the conversation.It really works!

Personalizing your message is essential for making a lasting impression after a networking event. Reference a specific topic or conversation you had with the individual to demonstrate genuine interest and reinforce your connection. Mentioning shared interests, mutual connections, or common goals can also help tailor your message to resonate with the recipient. Keep it concise, sincere, and focused on building rapport to maximize the impact of your follow-up communication.

Be genuine about your engagement. Engage with content that you like. Don't just 'like'. Add value to their content by sharing your expertise and experience. It's all about building genuine relationships.

Engagement on ones content on social media is every influencers dream come true. There are two ways to engage with the people as a post-networking activity - 1. Find them and engage with their content. Send them a DM appreciating their presence online and how you would like to stay in touch. 2. Tag them in your content and invite them to share their views about your content. Both ways you will take that first step to connect with them beyond the one in person meet.

Engaging with their content is key to staying top-of-mind after a networking event. Like, comment, and share their posts to show support and foster a sense of camaraderie. Be genuine in your interactions and offer meaningful insights or compliments to demonstrate your interest and expertise. Regular engagement helps strengthen your connection and keeps you visible in their social media feeds.

Like, comment, and share their posts to stay on their radar. Example: "I saw your recent post about [topic]. I completely agree with your perspective. Looking forward to more insights!"

After choosing the right platform, actively engage with your new contacts’ content: Show Appreciation: Like and share their posts to demonstrate your interest in their work. Add Value: Contribute meaningful comments to their discussions, showcasing your insights. Support Their Goals: Retweet or repost their content to help expand their reach. Be Respectful: Ensure your interactions are thoughtful and avoid overly self-promotional comments. Relevant Mentions: Tag or mention them in your posts when it adds value to the conversation. Engaging with their content not only shows genuine interest but also helps build a supportive and reciprocal relationship.

Identify ways you can provide value based on their interests or needs. Example: "If you ever need assistance with [relevant skill or knowledge], feel free to reach out. I'd be happy to help!"

Offering your help is a powerful way to strengthen relationships after a networking event. Identify areas where you can provide value, such as sharing resources, offering advice, or making introductions to relevant contacts. Keep your offer specific and genuine, demonstrating your willingness to contribute to their success without expecting anything in return. This gesture of goodwill can leave a lasting positive impression and lay the groundwork for future collaboration.

Instead of just offering help, find ways to create it. Share relevant articles, industry news, or resources they might find valuable. It shows initiative, adds to their professional development, and keeps you top of mind without feeling transactional.

Follow up with in 1-2 business days with personal details you have learned. For example, mention a post they made or a mutual connection. Share an article or event that is relevant to them. If you are still not getting a response, try reaching out to a mutual connection to help facilitate the follow up.

Consistent follow-up is essential for nurturing relationships after a networking event. Set reminders to check in periodically with your connections, whether through social media messages, emails, or phone calls. Keep the conversation alive by sharing updates, offering assistance, or simply expressing interest in their ongoing endeavors. Regular communication helps maintain momentum and ensures that your connections remain active and meaningful over time.

Keeping the conversation alive with your contacts is crucial: Stay Connected: Drop them a message or comment on their updates every few weeks to keep the interaction alive. Share Updates: Casually update them about your progress or share something interesting you’ve come across. Check In: Every now and then, ask how they’re doing, showing genuine interest in their well-being and professional journey. Balance is Key: It’s important to find the right frequency of contact—enough to keep the connection without overwhelming them. Regular follow-ups ensure the relationship grows over time, opening up opportunities for mutual support and collaboration.

Keep the conversation alive over time without being overbearing.You can follow up every couple of weeks. Drop a message sharing interesting articles related to topics you discussed.

You can convert a prospect with a loose follow-up mechanism. You need to form a proper system of regular follow with different messaging to nurture the prospects and finally convert them to the next CTA.

Authenticity on social media is crucial for successful networking because it helps you build real connections founded on trust, honesty, and common interests. Being true to yourself and sharing your thoughts and experiences can make a stronger impression on people in your network. This can attract others who have similar interests and values. By showcasing your true self, you foster deeper and more meaningful relationships, build credibility and trust, and ultimately, strengthen your professional network. Being authentic in your interactions also improves your personal brand and helps you build a supportive community where members can learn, grow, and collaborate genuinely.

Balance Between Professional and Personal While maintaining professionalism is key, sharing some personal insights or stories (appropriately) can help humanise your interactions. This balance can make you more relatable and foster stronger connections.

Your prospects will revert to you after the event only if your CTA is so strong that they find it interesting to further engage with you. So plan out your CTAs well and promote it in a good matter during the event end. You can also direct your event attendees to your platform by sharing your profile links. Thereafter followup will be much easy.

Don't Ghost: Sending a LinkedIn request the next day isn't ghosting, it's haunting... professionally. Wait a couple of days, then unleash your inner ninja with a personalized message. Engage Like a Stalker (But Not Creepy): Liking every single post is stalker level 10. Instead, be strategic. Share a relevant article they might find interesting, Offer Value, Not Just Valuables: Don't bombard them with sales pitches. Instead, offer genuine help. Don't Be a Chatty Cathy (or Ken): Long, rambling messages are the social media equivalent of cornering someone at a party. Keep it concise, friendly, and to the point.

I have been doing this since ever and it has worked wonders for me. The best way I network with them is to search them right up on LinkedIn. Draft a personalized note for connection (add the event details for more familiarity) Engage with their content by adding valuable comments. Help them grow and eventually they would do the same.

Share Event Highlights or Insights or key takeaways blog -Tag and Mention Attendees -Create a Recap Blog Post or Video or webinar whatever's doable -Express Gratitude Publicly

When it comes to leveraging social media for networking, LinkedIn is probably the best platform for follow-ups after events. Reach out to the person you met, reminding them where you met, and add them to your network. Use this as an opportunity to continue the conversation and continue to build the relationship.